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Decisions based on the pharmaceutical market

Baltic States pharma market review

SoftDent is providing quarter and annual Lithuanian, Latvian, and Estonian pharma markets' secondary sales analysis based on the data collected by PharmaZOOM project.

Summarized Lithuania, Latvia and Estonia pharma market overview reports for last quarter is  already generated with the forecast for next year.

PharmaZOOM News

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2023 06 01

New LT data

Data for the period May 22-28, 2023 is uploaded to PharmaZOOM LT. 

2023 05 10

New LV data

Data for April 2023 is uploaded to PharmaZOOM LV.

2020 07 17

Integration with Power BI tool

With the help of Power BI, SoftDent prepares individualized interactive reports according to specific customer needs.

This solution includes the integration of pharmaceutical market data with the PowerBI business analytics tool, which allows you to effectively monitor pharmaceutical market changes and analyze data using interactive visuals.

2020 01 07

Additional data sources

  • Every month together with regularly updated wholesalers sales, we are importing VVKT sales of packages which sales we did not have before.

  • Information on Procurement Contract Data has been integrated into the PharmaZOOM LT system. Every month together with updated wholesalers sales it is possible to analyze data of the concluded contracts.

Pharmaceutical Market News

Pharma markt news

2023 06 01

What pharma innovations must we embrace to stay competitive?

The pharmaceutical manufacturing and life sciences industry is in a state of significant disruption, and subsequent transformation. The fallout from Covid, combined with supply chain and global geopolitical challenges, plus the reality of climate change, has caused higher costs, difficult operating conditions, and market flux for the entire industry. However, these threats also run alongside an explosion of technological advancement.

The pharma industry is in a position to realise radical transformation by building on today’s budding technologies – particularly in terms of research and development (R&D), which is often the most challenging area for life sciences companies. While considerable breakthroughs have been achieved through digitalisation, opportunities to drive efficiencies within innovation are being missed.

Driving efficiencies with blockchain

As with all sectors, data is the true lifeblood of life sciences, but despite leaps in its use in R&D, there is still a lack of effective strategies that ensure the safe and effective use of big data to drive cost-effective innovation. Consider blockchain, a technology already used to significant effect in the financial services sector, similar in its high security and data regulation levels.

Clinical trial data is an essential component of drug development, and the integrity and security of this data are critical to ensuring patient safety and bringing new drugs to market. However, to realise the power of data within R&D, companies must be able to securely access and analyse sensitive data at scale.

As recent research published in the International Journal of Molecular Sciences highlights, “one of the major problems in the use of big data in medicine is that medical data has been collected across different states, hospitals, and administrative departments using different protocols.

Therefore, new infrastructure resources are required to better cross-examine the medical data through proper collaboration between different data providers.”

Blockchain distributed ledger technology can help to address some of the challenges associated with managing vast sets of clinical trial data, including data privacy, security, and transparency - especially when considering the collaborative nature of today’s R&D. By storing clinical trial data on a blockchain, pharmaceutical companies can ensure that patient data is protected and anonymised while providing greater transparency and accountability to the numerous stakeholders involved in the process.

Furthermore, blockchain technology can help streamline data management. Automating processes such as data verification and validation reduces the time and cost of managing clinical trial data, freeing up resources to focus on other aspects of drug development. Trust, transparency, and immutability - the three fundamentals of blockchain - align perfectly with the requirements of the pharma industry. By improving data security, transparency, privacy, and efficiency, blockchain can help to improve patient safety, increase trust in the drug development process, and accelerate the pace of innovation in the industry.

Making personalised precision medicine possible

One of the pervasive issues in the industry is the escalating costs of R&D. Not only that but patients and governments increasingly want more for less, especially in this new era of personalisation. As Elias A. Zerhouni, MD, former director of America’s National Health Institutes and Centres, accurately predicted, we are now in the era of P4 medicine – predictive, personalised, pre-emptive, and participatory. Now individuals expect services to be tailor-made and targeted to their specific needs.

Personalised precision medicine aims to provide individualised treatments based on a patient's genetic makeup, lifestyle, and other factors and relies heavily on the effective use of big data and AI. This is where blockchain technology could come into its own, enabling big data and AI to come together to develop hyper-personalised medicine at scale.

While personalisation is often associated with higher costs, AI can reduce the cost of drug development for hyper-personalised medicine by enabling researchers to predict drug efficacy and safety more accurately. By analysing vast amounts of data, including genetic data, medical histories, and drug response data, AI can identify biomarkers and other indicators that can predict how an individual patient will respond to a given drug. This can reduce the need for expensive clinical trials and help researchers identify promising drug candidates more quickly. AI-enabled hyper-personalisation approaches can also help researchers design clinical trials that are more targeted and efficient, reducing the cost and time required to bring a drug to market.

As the above research summarises:

Advanced machine learning approaches such as artificial intelligence and deep learning represent the future toolbox for the data-driven analytics of genomic big data. The emerging progress in these areas will be indispensable for future innovation in health care and personalised medicine.”

Putting 3D printing into practice

Developing personalised medicine through AI opens many doors, but production is another challenge. This is where 3D printing technology can support the development of small-batch medication, whether for prototyping or personalisation. For example, 3D printing can allow pharmaceutical companies to easily adjust the production process to accommodate small batch sizes, allowing the fast development of prototypes and custom medications for individual patients, supporting the aim of ‘batch of one’, through personalised precision medicine.

By enabling more targeted drug development, more efficient clinical trial design, and more accurate prediction of drug efficacy and safety, AI is critical to R&D and will be fundamental to the realisation of personalised medicine. Add to this the secure foundation of blockchain and the potential of 3D printing to support effective production, and the roadmap for future medicine is paved with today’s most innovative technologies. Through focused digitalisation within R&D, the industry can realise innovative channels for growth that could redefine life sciences for the better of all.



2023 05 04

European Commission publishes reform of pharmaceutical legislation

The European Commission’s (EC) long-anticipated pharma reform plans in the European Union have finally been unveiled, indicating a focus on improving access to medicines across the bloc while cutting down on market exclusivity.

The Commission is proposing to revise the EU's pharmaceutical legislation - the largest reform in over 20 years - to make it more agile, flexible, and adapted to the needs of citizens and businesses across the EU.

The revision will make medicines more available, accessible and affordable. It will support innovation and boost the competitiveness and attractiveness of the EU pharmaceutical industry, while promoting higher environmental standards. In addition to this reform, the Commission proposes a Council Recommendation to step up the fight against antimicrobial resistance (AMR).

The challenges this reform addresses are fundamental. Medicines authorised in the EU are still not reaching patients quickly enough and are not equally accessible in all Member States. There are significant gaps in addressing unmet medical needs, rare diseases and antimicrobial resistance (AMR). High prices for innovative treatments and shortages of medicines remain an important concern for patients and healthcare systems.

In addition, to ensure that the EU remains an attractive place for investment and a world leader in the development of medicines, it needs to adapt its rules to the digital transformation and new technologies, whilst cutting red tape and simplifying procedures. Finally, the new rules need to address the environmental impact of medicine production in line with the objectives of the European Green Deal.

To achieve these objectives, the reform addresses the entire lifecycle of medicines.

Key elements of the proposal:

  • Better access to innovative and affordable medicines for patients and national health systems: new incentives will encourage companies to make their medicines available to patients in all EU countries and develop products that address unmet medical needs.

Furthermore, earlier availability of generic and biosimilar medicines will be facilitated, and market authorisation procedures simplified. Measures for greater transparency of public funding of medicines development will be introduced and the generation of comparative clinical data will be incentivised.

  • Promoting innovation and competitiveness through an efficient and simplified regulatory framework: the reform will create an innovation-friendly regulatory environment for the development of new medicines and the repurposing of existing ones.

The European Medicines Agency (EMA) will provide better early regulatory and scientific support for developers of promising medicines to facilitate the fast approval and help SMEs and non-profit developers. The scientific evaluation and authorisation of medicines will be sped up (e.g., EMA authorisation procedures will take 180 days, helping reduce the current average of around 400 days) and the regulatory burden will be reduced through simplified procedures (e.g., by abolishing in most cases marketing authorisation renewal and introducing simpler procedures for generic medicines) and digitisation (e.g., electronic submissions of applications and electronic product information). The highest quality, safety, and efficacy standards for the authorisation of medicines will be maintained.

  • Effective incentives for innovation: regulatory protection of up to a maximum of 12 years for innovative medicines, combined with the existing intellectual property rights, will ensure Europe remains an attractive hub for investment and innovation. To create a single market for medicines, the reform will move the current system away from its ‘one-size-fits-all' regulatory protection towards a more effective incentives framework for innovation that also promotes public health interests.

To achieve this, it proposes a minimum period of regulatory protection of 8 years that can be extended in the following cases: if medicines are launched in all Member States, if they address unmet medical needs, if comparative clinical trials are conducted, or if a new therapeutic indication is developed.

The combination of the existing intellectual property rights and the new regulatory protection periods will also safeguard the EU's competitive edge in pharmaceutical development, one of the most protective world-wide. The reform will drive efforts so that research and development will focus on the patients' greatest needs and there is more timely and equitable patient access to medicines across the EU.

  • Addressing shortages of medicines and ensuring security of supply: the reform introduces new requirements for monitoring of shortages of medicines by national authorities and EMA and a stronger coordination role for EMA. Obligations on companies will be strengthened, including earlier reporting of shortages and withdrawals of medicines and development and maintenance of shortage prevention plans.

An EU-wide list of critical medicines will be established, and supply chain vulnerabilities of these medicines will be assessed, with specific recommendations on measures to be taken by companies and other supply chain stakeholders. In addition, the Commission can adopt legally binding measures to strengthen security of supply of specific critical medicines.

  • Stronger protection of the environment: better enforcement of current environmental requirements will limit the potential negative consequences of medicines on the environment and public health.

  • Tackling antimicrobial resistance (AMR): AMR is considered one of the top three health threats in the EU. The reform offers incentives through transferable vouchers to companies that invest in novel antimicrobials that can treat resistant pathogens, addressing the current market failure. Measures and targets for prudent use of antimicrobials, including adapted packaging and prescription requirement, will also be introduced to keep the antimicrobials effective.



2023 04 07

Antibiotic use dropped post-COVID. Which countries rely on them the most?

The downward trend in antibiotic use in Europe accelerated dramatically during the COVID-19 pandemic when it reached its lowest levels. However, a Eurobarometer survey found that a very large proportion of Europeans take antibiotics without justification. Their knowledge of antibiotics is also alarming.

According to Eurobarometer, there has been a gradual downward trend in the use of antibiotics in the EU. It decreased from 40 per cent in 2009 to 32 per cent in 2018, and then reached 23 per cent in 2021.

The significant fall in 2021 corresponds with the COVID-19 pandemic. "While the survey does not explore the underlying reasons behind this drop, one could surmise that the COVID-19 pandemic may have been a major influencing factor," Eurobarometer suggested.

When asked about the impact of COVID-19, over a quarter (28 per cent) of survey respondents said that the pandemic had decreased their need for antibiotics because they were ill less often due to strengthened personal protective measures such as masks, physical distancing, and better hand hygiene.

Germany and Sweden use the least antibiotics

Among the respondents from the EU, 23 per cent said "yes" when asked "Have you taken any antibiotics orally such as tablets, powder or syrup in the last 12 months?"

Antibiotic use was found to vary from 15 per cent in Sweden and Germany to 42 per cent in Malta. In France (28 per cent), it was higher than the EU average.

More than half did not undergo testing before starting the antibiotics

Participants who consumed antibiotics in the last 12 months were also asked whether they had any tests performed, such as blood or urine tests or a throat swab, to determine the cause of their illness before or at the same time they started taking the antibiotics.

More than half of Europeans (53 per cent) said they did not undergo any testing.

"Taking a test is important to discern whether an infection is truly caused by bacteria or a virus and should be standard practice before prescribing an antibiotic," the Eurobarometer report stated.

Respondents who said they had testing performed varied from 29 per cent in Poland to 67 per cent in Czechia. Participants were also less likely to have undergone diagnostic testing in Romania (31 per cent) and the Netherlands and France (both 39 per cent).

An organic compound found in trees could be the answer to fighting antibiotic-resistant infections

Knowledge of antibiotics is alarming

In the EU, only half (50 per cent) of the respondents knew that antibiotics do not kill viruses. Almost two out of five (39 per cent) incorrectly thought that antibiotics kill viruses, and 11 per cent said they did not know.

A majority of Europeans (62 per cent) correctly stated that antibiotics are ineffective against colds, while 30 per cent incorrectly believed that they are effective against colds.

Reasons for taking antibiotics

Why do we need to take antibiotics? According to the Eurobarometer report, antibiotics are only effective against bacterial infections such as urinary tract infections or strep throat.

They are not effective against viral infections such as COVID-19, colds, flu, and most types of sore throat, bronchitis, and sinus or ear infections.

The survey concluded that a substantial proportion of Europeans are still citing reasons for taking antibiotics that are not fully justified.

About one-third (30 per cent) of participants said that they still generally took antibiotics for colds (11 per cent) or flu (10 per cent), and another 9 per cent reported having taken antibiotics for COVID-19. These are diseases generally caused by viruses, not bacteria.

Antimicrobial resistance (AMR) – the ability of microorganisms to resist antimicrobial treatments, especially antibiotics – has also a direct impact on human and animal health. AMR is responsible for an estimated 33,000 deaths per year in the EU according to the European Centre for Disease Prevention and Control (ECDC).


2023 03 01

Europe's mental health in data: Which country uses the most antidepressants?

Global consumption of antidepressant drugs (AD) has increased dramatically in the last two decades, with Europeans the largest consumers. Use of antidepressants increased by nearly two and a half times from 2000 to 2020 in 18 European countries, according to Organization for Economic Cooperation and Development (OECD) data. OECD data also shows a dramatic increase in anxiety and depression during the COVID‑19 pandemic. Do the happiest countries use fewer AD drugs? How do researchers explain the sharp rise in the consumption of antidepressants?

The average antidepressant consumption across 18 European countries was 30.5 DDD per 1,000 people per day in 2000 rising to 75.3 DDD in 2020, a 147 per cent increase.

The Czech Republic recorded the highest increase with 577 per cent while it only rose by 38 per cent in France making it the lowest change in these countries between 2000 and 2020, albeit from a relatively high level.

It rose by 304 per cent in Portugal, 256 per cent in the United Kingdom, 208 per cent in Spain and 200 per cent in Germany in the same period.

Which countries have the highest antidepressant consumption?

Looking at changes in the last decade, we have data for 24 European countries.

In 2020, the consumption of AD pharmaceuticals per 1,000 people per day varied from 20 DDD in Latvia to 153 DDD in Iceland. It is followed by Portugal (131 DDD), the UK (108 DDD in 2017), Sweden (105 DDD) and Spain (87 DDD).

In 2020, the average use across these 24 countries was 68 DDD. The largest three countries by population namely Turkey (49 DDD), France (55 DDD) and Germany (62 DDD) all recorded below average use. 

Any correlation between happiness and the use of antidepressants?

The short answer is no. The data on European countries does not suggest that the happier people are the less they consume antidepressants.

Iceland, which was the second happiest country in the world in 2020 according the World Happiness Report, has the highest antidepressant consumption in Europe.

Sweden, which ranked sixth in the Happiness Report, has the fourth highest use of antidepressants with 105 DDD.

Latvia which has the lowest consumption with 20 daily doses ranked 34th in the World Happiness Report. Hungary which follows Latvia with 30 DDD was on the 43th place in the happiness list.

Antidepressant consumption decreased only in Denmark in last 10 years

The consumption of AD drugs increased by 36.5 per cent between 2010 and 2020 in 24 European countries with average daily use up from 49.8 DDD to 68 DDD. Denmark is the only country to see a decrease in the use of antidepressants in the last decade with a 4 percent decline.

Estonia recorded the highest increase with 133 per cent while consumption only increased by 2 per cent in France.

It doubled in the UK, and increased by 50 per cent in Turkey. The change was under 25 per cent in 10 countries.

What about spending on antidepressant drugs?

The cost of antidepressant drug spending is a burden on citizens and their countries.

In 2020, Germany spent $812 million (€783 million) on antidepressants. Spain ($649 million or €626 million) and Italy ($456 million or €440 million) are the other leading countries for spending on antidepressants. 

The ratio of spending on antidepressants to total pharmaceutical sales suggests that it is a significant cost in some countries.

In 2020, antidepressant drugs accounted for 4 per cent of pharmaceutical sales in Portugal, compared to 2.7 per cent in Spain, 2.2 per cent in Austria, 1.9 per cent in Turkey and 1.4 per cent in Germany. 

The prevalence of chronic depression in Europe

There is no official comparable data on the share of people reported having chronic depression or consulting a psychologist, psychotherapist or psychiatrist.

However, survey results released by Eurostat provide some insights. In 2019 Eurostat found that 7.2 per cent of EU citizens reported having chronic depression which was only a tiny increase compared with 2014 (+0.3 percentage points).

In 2019, among EU countries Portugal (12.2 per cent) had the highest share of the population reporting chronic depression, followed by Sweden (11.7 per cent), Germany and Croatia (both 11.6 per cent).

The share of people reporting chronic depression was lowest in Romania (1.0 per cent), Bulgaria (2.7 per cent) and Malta (3.5 per cent).

It is interesting that the top two countries Iceland (15.6 per cent) and Portugal (12.2 per cent) in reporting chronic depression also had the highest antidepressant consumption with 153 DDD and 131 DDD in 2020 respectively.

The impact of COVID on mental health

Recent surveys released by the OECD found that mental health has deteriorated significantly since the start of the COVID‑19 pandemic.

From March 2020 onwards, the prevalence of anxiety and depression increased in 15 selected OECD countries, including several European ones.

The prevalence of depression in early 2020 was also double or greater than double that observed in previous years in Mexico, Australia, Belgium, Canada, France, the Czech Republic, Mexico, Sweden, the UK and the US.

However, since the survey methods differ between studies, it is not possible to offer any robust cross-country comparisons.

Did antidepressant consumption increase during the COVID?

While the prevalence of anxiety and depression rose significantly during the COVID-19 pandemic, did the consumption of antidepressant drugs also increase?

There is an increase of 10 per cent or more in consumption between 2019 and 2021 in the 14 OECD countries for which data is available. For example, use increased by 22 per cent in Latvia in these two years but only 1 per cent in Hungary.

However, this is against a background of a steady trend in the increase of antidepressants consumption over the last 20 years. Therefore, more research is needed to understand any possible impact from the pandemic on these recent increases.

Why the antidepressant consumption increase?

There are a number of potential explanations for this rise in the last two decades.

Researchers who studied the influences on antidepressant prescribing trends in the UK between 1995 and 2011, suggested that the increase can be attributed to the improved recognition of depression, availability of new AD drugs, changes in patient/GP attitudes, availability of therapies, evolving clinical guidelines, and a broadening of the range of indications treated with ADs.



2023 02 06

What happened to all the antibiotics?

In many countries across the world, there are shortages of common antibiotics. The problems have been reported across many countries in Europe, in the US, Canada, and Australia. Though the shortages have been more widely reported in more economically developed countries, the reality is that supply is likely limited globally. This poses significant issues for healthcare systems in those countries, as those in the Northern Hemisphere are dealing with infectious diseases that commonly occur in winter. At a time when COVID-19 is still putting a strain on health services, the more severe cases of infectious diseases that could arrive with antibiotic rationing would be an unwelcome addition.

The supply issues appear to be broadly impacting a number of different antibiotics, including amoxicillin, penicillin, and ceftolozane, among other products. As a result of the shortages, pharmacists have resorted to substituting alternative antibiotics, and dispensing alternative formulations. The supply constraints have also led some countries to approve companies sourcing antibiotics from outside of the country to ease demand, such as Health Canada’s decision to approve Juno Pharmaceuticals’ move to import 100,000 bottles of amoxicillin powder.

What is behind the shortages?

The current shortages have been spurred by a number of issues, some short-term and many long-term, that have plagued the manufacture and development of antibiotics. One of the reasons is the most evident: the winter months often lead to greater need for antibiotics, and that can lead to shortages. Moreover, more than any other medicine, antibiotics are more likely to face insufficient supply, with analysis by the US Pharmacopeia suggesting they are 42% more likely to be in shortage compared to all other drugs.

For its part, the US Food and Drug Administration (FDA) posted its drug shortage list, which contains various formulations of amoxicillin that are limited in supply. Three of the suppliers (Aurobindo, Hikma Pharmaceutical, and Teva Pharmaceuticals) posted their own reasons behind the shortages, which they stated had been due to an increase in demand for the products.

Seeking more detail on how these shortages occur, pharmaphorum reached out to the European Medicines Agency (EMA). A spokesperson for the agency stated, “Shortages can have multiple causes, including manufacturing problems causing delays or interruption in the production, shortages of raw materials, increased demand of medicines, distribution problems, labour disruptions, and natural disasters.”

More specifically on the current situation, they added, “Recently, shortages have been exacerbated by geopolitical events or trends, such as the war in Ukraine, the energy crisis, high inflation rates, as well as the recent surge of COVID-19 cases in China.”

Indeed, China plays a crucial role in the supply of antibiotics. According to Statista, the country accounts for approximately 42.2% of global antibiotic exports by value. This became an issue during the pandemic, as lockdowns limited some of the operations of facilities in the territory, and the recent rise in COVID-19 cases in the country means that a shortage of workers could be disrupting operations.

Finding a temporary fix

Different countries have reacted to the shortfall in antibiotic products in different ways. As mentioned, Health Canada has authorised the importation of certain products to alleviate shortages. The UK has expanded the list of medicines that cannot be exported or hoarded by wholesale dealers, in an attempt to ensure supply remains available.

In terms of what the European Union (EU) is doing to counteract the issue, the spokesperson stated, “EMA’s Medicines Shortages Single Point of Contact Working Party (SPOC WP) is taking a proactive approach to monitoring and reporting events that could affect the supply of medicines in the EU in accordance with the Regulation on EMA's Reinforced Role (Regulation (EU) 2022/123). The group is continuously gathering information from Member States and industry associations to identify signals of availability issues as early as possible.”

They added, “In the light of recent potentially critical shortages of medicines, e.g. antibiotics, EMA and the Executive Steering Group on Shortages and Safety of Medicinal Products (MSSG) are encouraging the national competent authorities in the Member States to consider the use of some of the available flexibilities, as foreseen by the EU regulatory framework for pharmaceuticals. These include allowing the exceptional supply of certain medicines that may not be authorised in a particular Member State or granting full or partial exemptions to certain labelling and packaging requirements to address severe problems in respect of the availability of some medicines.”

Looking to the long-term

However, despite the issue being exacerbated by geopolitical factors, the challenge is a broad one that requires a long-term strategy to navigate. As a ready solution that could improve reaction time to potential shortages, the FDA is advising companies to warn the agency when they notice demand spikes for products, alongside the current requirements to notify the agency when supply disruptions occur. The production of antibiotics takes months, and therefore any boost to production has a delayed ability to alleviate any disruption to supply. As a result, any earlier warnings can help regulatory agencies and countries prepare ahead of problems.

Larger questions remain around the way in which to support manufacturers to invest in production capabilities for antibiotics. With the production of generic medicine being concentrated in China and India, the ability to flexibly influence the supply of generic medicine, which most antibiotics are, is relatively limited. This is crucially tied to remuneration for the products themselves – despite being vitally important to global health, developing and manufacturing antibiotics is not a lucrative business.

As such, new strategies have to be devised to encourage continued investment into the area. The UK government recently attempted something along these lines when it launched a ‘Netflix-style’ payment model for antibiotics. This model will see the NHS in England pay a fixed annual fee for access to certain antibiotic medicine, calculated on the value to the service, rather than how many units are used to treat patients. Such innovative solutions may be the future of ensuring both that new antibiotics are developed, but also in creating a secure supply of these medicines.



2022 12 29

Trends and estimates for the pharmaceutical industry in 2023

The pharmaceutical sector has grown quickly in recent years, and by 2023 it is anticipated to reach USD 1.5 trillion. With the use of cutting-edge digital platforms, big data analytics, cloud computing, and artificial intelligence (AI), the sector is undergoing a transition. Digital technologies are developing in the pharmaceutical sector to streamline important, labor-intensive procedures. They are widely applied in the pharmaceutical value chain in several areas, including drug discovery and development, drug production, smart process automation, maximising predictive maintenance, and supply chain management.

Big data and AI are here to stay

Pharma businesses are reorganising their business models, rationalising biopharma manufacturing, improving financial decisions, reducing human error, boosting performance, and speeding up time to market thanks to AI and big data technologies. Each stage of the pharmaceutical value chain, including drug development, clinical trials, logistics, commercialization, marketing, and pharmacovigilance, benefits from the technologies’ synergistic interaction.

In 2022, it was noted that there had been an increase in alliances and collaborations between major pharmaceutical companies and suppliers of AI technology. For instance, Sanofi and Exscientia collaborated to create a pipeline of precision-engineered pharmaceuticals for oncology and immunology therapies early this year. With the help of Exscientia’s end-to-end AI-driven platform and real patient samples, the firms have teamed up once more to create about 15 novel specific molecular options against oncology and immunology illnesses.

The same year, a contract was reached between BenevolentAI and AstraZeneca to broaden their AI-powered drug development collaboration to create novel treatments for systemic lupus erythematosus (SLE) and heart failure (HF). Additionally, Pfizer strengthened its multiyear collaboration with CytoReason to create immune system models based on cells using AI-driven drug development. Pfizer is researching the immune system and creating novel immuno-oncology medications by using these biological models.

Greater use of cloud computing

Cloud computing is one of the pharma industry’s most revolutionary technologies. Compared to old approaches, the use of cloud computing is assisting pharmaceutical companies in innovating and bringing new treatments to market more quickly.

A cloud-based architecture can be used to safely store large amounts of sensitive data. It also encourages data security, compliance with regulatory bodies, and the integrity of information. Once regulatory restrictions and safety issues are addressed, the cloud computing business in the pharmaceutical industry is anticipated to expand quickly. The technology additionally guarantees expert-level security and secrecy all through the clinical trial process.

The newest fashion is blockchain

Blockchain technology has steadily established itself as a significant new technology in the pharmaceutical industry. Each record, event, or transaction is kept in sequential, verifiable blocks on an open, decentralised, secure public ledger. A secure and convenient method of legitimate information sharing between enterprises is provided by blockchain.

Blockchain has a huge impact on the production of pharmaceuticals, the tracking and verification of medical supplies, the prevention of record fraud, and research and development. Its use is expected to grow in the future years. With data, the system enhances end-to-end supply chain visibility. Blockchain fills the gaps between stakeholders by giving everyone a precise, real-time perspective of the supply chain, which is essential for ensuring the resilience of manufacturing and the supply chain.

The General Data Protection Regulations (GDPR) and the Drug Supply Chain Security Act (DSCSA) of the FDA are anticipated to go into full effect in 2023. To comply with these rules, the pharmaceutical industry will need blockchain technology to enhance traceability and visibility throughout the value chain.

Additionally, businesses are working to ensure data security in the pharmaceutical value chain, where patient confidentiality is one of the main issues during clinical studies. For instance, Nebula Genomics is seeking to improve genome sequencing by using the technique. The company is building a genomic database to eliminate middlemen and help people sell their protected genetic data in a secure manner.

Another company operating in this sector at the moment is Encrypgen. The Florida-based startup has developed a platform based on blockchain that streamlines the exchanging, storing, selling, and buying of genetic data.

R&D in personalised medicine is increasing

Tailor-made or precision medicine offers immense promise for curing a wide range of illnesses, with the worldwide custom medicine industry predicted to rise to USD 717 billion by 2025. Particularly in terms of illness treatment and prevention, customised medicine has a lot of potential to advance healthcare in the future.

Research and development processes for customised medicine have advanced significantly as a result of recent advancements in big data, artificial intelligence, and genomic testing. Due to the availability of data, improvements in processing power, and artificial intelligence (AI), researchers may now create customised treatments using a constantly expanding collection of medical data.

The leading companies in the sector are creating revolutionary, tailored treatment methods. For instance, in 2022, AMPEL BioSolutions will unveil a cutting-edge genomic platform technology that employs RNA analytics and machine learning to define the patient’s genes and aid clinicians in clinical decision-making. The doctor will then be able to decide on the best course of action, especially for each patient, by doing this.

Digitalization has become essential in all areas for pharmaceutical businesses to maintain leadership, deliver accurate results, and improve operations. Companies that stay at the forefront of technical advancements are those that continue to pave the way and open up new chances in the healthcare sector.



2022 11 17

Big pharma not doing enough to improve drug access – analysis

Since the pandemic emerged, more top drugmakers have made progress in improving access to medicines in the developing world, but those gains are largely limited to middle-income countries leaving the poorest behind, an analysis has found.

The report, published by the non-profit Access to Medicine Foundation every two years, found that companies are employing strategies including voluntary licensing and building manufacturing capacity to improve access to medicines in low- and middle-income countries, although these advances have limited depth and breadth.

While there has been progress, there remain some gaping holes that need to be prioritised in the coming years, Access to Medicine Foundation CEO Jayasree Iyer told Reuters.

The findings mirror a long-established pattern - that the pharmaceutical industry will prioritise countries where there is a market, she said.

Companies must ensure their products are registered in low-income countries too, signalling to their governments they need to invest in fortifying their healthcare systems and find ways to get the drugs into patients, Iyer said.

"If we consistently see that the industry leaves low income countries behind, then we're never going to solve the problem of access at scale," she said.

In terms of overall rankings on the Access to Medicine Index, British drugmaker GSK (GSK.L) retained the top spot, closely followed by U.S. pharma major Johnson & Johnson (J&J) (JNJ.N).

Anglo-Swedish drugmaker AstraZeneca (AZN.L) leapt to third place from seventh, helped by a series of voluntary licences issued for its COVID-19 vaccine.

Of particular concern is the lack of progress made by global drugmakers in investing in developing medicines to address emerging infectious diseases, which disproportionately affect people in developing nations and are on the rise thanks to climate change and migration, report authors highlighted.

Only five companies, including J&J, Bayer (BAYGn.DE), Merck (MRK.N) and Takeda (4502.T), are targeting such infectious diseases other than COVID, but even these projects target a small number of priority pathogens. This leaves most pathogens capable of triggering the next pandemic or epidemic unaddressed, they wrote.

"It is true that COVID has taught us that companies can be agile ... but we're banking on fewer and fewer companies to solve the world's crises when we do have a pandemic," Iyer said.

"There's hardly any investment going into it. So it is disappointing, more than it is surprising."


2022 10 20

Making pharmacy more sustainable

The growth of pollution arising from the production and consumption of synthetic chemicals now outpaces all other environmental disruptors (e.g., rising carbon dioxide emissions). Humans consume more pharmaceuticals than ever; in 2020, the volume of medicines used globally reached 4.5 trillion doses, and consumption continues to rise. Although pharmaceutical use brings huge benefits to human and animal health, it has also led to increased pharmaceutical pollution of ecosystems throughout the world.

Once administered, human pharmaceuticals enter aquatic environments through wastewater; according to the UNESCO, currently 80% of all wastewater flows into ecosystems without any form of treatment, and virtually all of the 20% that is treated still contains excreted pharmaceuticals and pathogens. As a result, pharmaceuticals are found in many different environments, on all continents, where they invoke potentially far-reaching ecological impacts for the very reason they are effective as drugs: They are molecules designed to trigger biological changes, even at extremely low concentrations.

Despite increasing evidence for potentially widespread effects, pharmaceutical pollution has not received the attention it deserves. Although there are signs that this might be changing—for example, in Europe, where the “Green Deal” commitment to tackling climate- and environment-related challenges has turned attention to pharmaceutical pollution—there is still much to be understood. For example, investigation of the ecological impact of temporary drug spikes in surface waters has been limited, meaning that the environmental effects of increased pharmaceutical consumption during the COVID-19 pandemic is unknown.

To date, most attention on the ecological effects of pharmaceuticals has focused on endocrine-disrupting compounds (which mimic, block, or interfere with hormonal signaling) and the overuse of and attendant development of resistance to antibiotics. Although this is of huge importance for the environment and human health, the ecological impact of most other drugs remains unknown, especially within the setting of complex natural ecosystems. To date, 88% of drugs that target human proteins are lacking comprehensive environmental toxicity data.

Furthermore, viruses play an important role in regulating ecosystem processes, but the potential impact of antivirals is yet to be studied in depth, despite widespread contamination of freshwater with these substances. This is pressing because antiviral consumption has greatly increased owing to the COVID-19 pandemic.

Ecological impacts of active pharmaceutical ingredients must be studied in different environments throughout the world. Socio-ecological systems in tropical and arid regions are not equivalent to those in the temperate zone. However, to date, most research about the presence and impact of pharmaceuticals in the environment has been conducted in high-income, temperate-zone countries.

Consequently, very little is known about the ecological effects of drug pollution in most of the world’s ecosystems, especially those of the Global South, where water is often scarce and used repeatedly by people before being discharged containing high drug concentrations. For example, in 2017, ~1.7 billion treatments were delivered to >1 billion individuals in mass drug administration programs aimed at combating neglected tropical diseases. These included ivermectin and azithromycin, which have deleterious environmental effects, but the impact of this mass drug administration remains unknown.

In addition, these countries also frequently experience pollution from the manufacturing of drugs that are used in high-income countries, but the ecological impacts of this are also largely unstudied. These issues must be addressed to meet the ambitious Sustainable Development Goals (SDGs) set by the United Nations, especially objective 6: clear water and sanitation.

The pharmaceutical industry and its customers must assess and adjust many aspects of the pharmaceutical life cycle. “Greener” drugs with lower environmental impact—for example, that are less biologically reactive or more easily eliminated from the environment—need to be designed and formulated, and drug manufacturing facilities need better wastewater management.

The judicious and responsible use of drugs in both human and veterinary medicine is necessary, and nonpharmacological interventions should be prioritized when possible. Educating health care practitioners about the impact of drug pollution is also key. Redefining the concept of “rational use of drugs” by including a One-Health approach should be considered.

Drugs should be removed from wastewater before they enter the environment. The technical solutions to clean pharmaceuticals from wastewater exist (e.g., advanced oxidation with ozone), but to date, only a few countries (e.g., Switzerland) have implemented large-scale tertiary treatment of wastewater. Owing to the relatively high cost and lack of regulatory pressure, implementation of treatments that remove drugs from wastewater is still uncommon.

However, although conflicts of interest may be unavoidable, it is possible to limit the negative consequences of pharmaceuticals while still allowing society to benefit. It is time to make green pharmacotherapy a reality.



2022 08 18

Why aren’t digital pills taking off?

While ingestible sensors offer a chance to improve adherence, their use in vulnerable populations remains rife with challenges.

In 2017, the US Food and Drug Administration (FDA) broke ground by approving the first drug with an embedded biosensor to track its use. Proteus Health’s Abilify MyCite had an ingestible sensor that could track if a patient consumed the drug.

Proteus’s profile grew considerably; it was soon valued at $1.5 billion. The enthusiasm for digital approaches involving sensors, apps, and wearables that could transmit information across systems, commonly grouped under the term Internet of Things, also spread.

Yet, despite the landmark FDA approval, digital pills have not exploded in pharma. Privacy and logistical concerns, especially while studying such applications for vulnerable populations, have lingered.

Not even three years later, Proteus filed for bankruptcy.

There’s no dearth of interest, however, in applying digital solutions to healthcare. “Controlling the parameters of our health with an app has become comfortable, and many people welcome this type of progress,” says Marina Morla Gonzalez, an assistant lecturer in the public law department at Universidad de León in Spain. Glucose monitoring through implantable sensors, and portable electrocardiograms have also become increasingly common in real life.

Still, the field is in its infancy when it comes to unequivocally establishing a financial and clinical benefit with digital pills. But researchers hope that this may soon change.

Privacy concerns present but variable

When you’re dealing with vulnerable populations, it is important to make sure patients are aware of what the sensors in digital pills intend to do; that there is no penalty if they forget a medication, and that they are intended to be helpful and not a hindrance, says Susanne Haga, PhD, associate research professor at the Sanford School of Public Policy, Duke University.

“You don’t want to use this to stigmatize patients or to ‘catch them lying.’ You want to use it to show what is working well, or tell ‘if you’re struggling in this situation, I want to identify the trigger,’” says Dr. Jose Castillo-Mancilla, associate professor, School of Medicine, University of Colorado, Anschutz.

Abilify MyCite may not have been the best case study for how future applications of these ingestible biosensors may be viewed or taken up by patients and providers, says Haga. Abilify MyCite was FDA-approved to treat schizophrenia, and manic and mixed episodes associated with bipolar I disorder, and as an add-on treatment for depression. “One of the strongest mistrusts that existed towards [Abilify MyCite] was how are you going to treat a patient with a medicine that has a sensor to track and control them, when one of their main pathologies is paranoia,” says Gonzalez.

When it comes to working with vulnerable populations, it is important to have an open dialogue that allows participants to learn more about the technology and have the research team available to them for any questions, Castillo-Mancilla says.

Dr Peter Chai, an ingestible biosensors expert, has been involved in several studies to improve and measure drug adherence, including trials that have enrolled men who have sex with men with substance abuse disorders, and individuals with stigmatized or marginalized identities. His early research involved fieldwork on how people would integrate such interventions into their daily life. “It takes some groundwork to develop those messages. Once that is done, you can be honest with people who want to use the device or participate in the study,” says Chai, who is also an assistant professor of emergency medicine at Brigham and Women’s Hospital.

But traditional consent forms and data privacy policies are written in a very complex vocabulary that is very hard to understand even for a lawyer, says Gonzalez. A patient probably does not know what they’re signing, but still do it in order to access whatever treatment they need, she adds.

When it comes to privacy-related concerns, the possible risk of third parties using that data in a way that affects the patient, for example while looking for a job, is a factor that contributes to loss of trust in this type of technology, says Gonzalez. Haga, whose background deals in genetics, says that such privacy concerns are still present in that field, but she did not view the information being transmitted through digital sensors any differently than other health data that we may or may not knowingly make available.

“A lot of those [scenarios] are opinions and kind of philosophical debates. When you go and talk to people who actually use the system, you find that that’s not the case,” says Chai.

In Chai’s experience, participants found such a digital approach improves their connection to the medical system. “It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider. So, it’s not essentially a ‘he said, she said’ about adherence, but this is more like what happened….’I’m trying to be better or I’m doing well or I’m not doing well.’” In the trial led by Castillo-Mancilla, when a patient takes a pill, that creates a signal that is stored in a phone. This is then acknowledged with a ‘Thank you.’ Something as simple as that positive feedback has been well-received, he says.

The fundamental thing is that the patient agrees to be treated with this type of therapy, says Gonzalez, adding that they would opt for such technologies if they think it empowers them to have better control of their health.

“Just because the population is vulnerable or difficult, doesn’t mean that you shouldn’t do anything for them. It’s the right thing to do, and it’s hard but I think hard things tend to be correct,” says Chai.

Payers remain to be convinced

Ultimately, the commercialization of these products is what’s going to bring them into the hands of the people who need them the most, says Chai. However, as seen in the last few years, that is easier said than done.

Proteus is not the only company that has found the market challenging. Pear Therapeutics, a digital therapeutics company with three FDA-authorized products, recently announced an operations restructuring exercise. In an SEC filing made public on 25 July, Pear announced the company would lay off 9% of its full-time staff, among other things, and shift focus to prioritizing certain commercial efforts.

“The issue here is we haven’t created a compelling case from an economic, payer, and user space, all at the same time, in such a way that everybody can win,” says Buffkin. If the field were to show a pharma company that a digital pill can reduce costs because it can improve adherence, which then consequently prevents a negative outcome, then that’s a compelling enough reason for all the stakeholders in this field, says Castillo-Mancilla. Payers have to see the health and economic benefit to buy in.



2022 07 12

Pharma can no longer rely on traditional sales and marketing to launch new drugs

The pharma industry has seen dramatic shifts in scientific innovation over the last decade with a trend toward orphan markets, personalized medicine, higher priced products and new modalities including cell and gene therapies, oligonucleotides and others. COVID served to further accelerate scientific innovation and remarkably rapid development and rollout of ground-breaking products. However, the commercial models employed by companies that launched new products during 2020 and 2021 were largely based on traditional sales and marketing approaches, despite the massive shifts in the pharmaceutical industry and the healthcare environment at large.

Most pharma drug launches over the past three years have “underperformed expectations” and show the need for a major change in thinking about how to sell and market new meds.

That’s according to a new report, "Empowering the Next-Generation Launch Model," out by life science consultants Trinity Life Sciences, which shows 62% of drug launches between September 2019 and December 2021 “underperformed expectations.”

These launches have not kept up with the “dramatic shifts” in scientific innovation over the last decade, the report found.

“No longer can life sciences companies rely on the traditional sales and marketing approaches to launching new products,” Leslie Orne, president and chief commercial officer of Trinity Life Sciences, said in a statement. “Commercial teams need to be in lockstep with the innovation that is happening on the development side—it is time to re-think and revolutionize the commercial model.”

COVID has also had a clear impact on launches. In terms of timing, the report's focus coincides largely with the start of the pandemic disruption in early 2020. The Trinity team, however, said the pandemic merely “exposed and exacerbated challenges” on the road to launches and that these challenges had been emerging prior to the crisis.

The rate of underperformance can be attributed to many factors, but Trinity found it mainly reflects “a failure to employ innovative strategies to effectively engage patients, providers and payers throughout both clinical development and commercialization.”

The report’s authors say the “ingrained conventional wisdom” indicates the overall success of a drug launch is determined in the six months following approval, something that has in turn shaped stakeholders’ expectations.

Instead, companies should plan more time for initial uptake and develop a go-to-market strategy that recognizes an extended (and more sustainable) early period of sales growth, the report says.

Pharma companies should not be dissuaded from pursuing opportunities that may “require greater patience” in the initial one to two years post-launch to “reap substantial rewards in the many years that follow.” And investors should be prepared to fund a company “well past the initial launch phase” before profitability can be achieved, the report says.

Lastly, companies should prepare a “robust [return on investment] assessment” to prioritize customer targets and right-size a field team, Trinity says.

“This feeds into a forecast that will serve as a reliable foundation for planning commercial activities and that will allow leadership teams to set realistic expectations with investors ahead of launch.”



2022 06 03

The future of clinical trials: artificial patients, synthetic data and real-time analysis

In this article, we summarise three concepts that are already/ will soon become familiar for everyone interested in the future of clinical trials. These are 1. the concept of the artificial patient, 2. using synthetic data and 3. real-time analyses. What connects the three is that all are potential tools to make clinical trials faster, cheaper and safer.

The artificial patient

As of today, there is no final, widely accepted definition of what an artificial/virtual/synthetic patient is. An artificial patient is a set of data representing the desired human characteristics the best possible way that is based on large amounts of real patient data, without actually including any backtracable real-patient data.

Artificial patients can be the answer to more than one problems of modern medicine. One of them is patient privacy. With ever more machine learning and deep learning models being used, A.I. needs huge amounts of data to learn from. But providing a lot of real patient data is against their privacy rights, and we have seen ample examples of how bad an idea it is to allow random companies to access heaps of sensitive health data. On the other hand, taking a real-life dataset of existing humans, and generating a synthetic dataset that resembles the original in all important aspects without actually including anything personal can be a solution.

What is it good for? Artificial patients can be used for a number of things, from medical education to clinical trials, this time we are only focusing on the latter. One day, virtual patients might become the go-to tools for

  • estimating efficiency and potential side effects of promising drug molecules or optimising the use of existing ones,

  • to model the success rate of future medical devices or treatment methods,

  • or, as the latest, they can substitute the placebo control group for clinical trials

While using artificial patients for drug development or medical device development is a promising field, there is a long way to go until the models can reach the required complexity while being truly representative of the human population.

On the other hand, artificial patients as the placebo control group have arrived. AppliedVR recently conducted a trial for VR treatment for chronic back pain patients. And instead of recruiting patients to sign up for the trials to not receive the treatment (being the control group), they decided to turn to an existing database of chronic pain patients, provided by healthcare data company Komodo Health.

Using real-world data as a patient group in a trial, often known as a synthetic control arm, can make research trials more efficient — companies don’t have to enrol as many people in clinical trials and can guarantee that those who apply will indeed receive the treatment.

Synthetic control groups can also improve equity in clinical research. “That allows us to go look at all those different subpopulations and underrepresented patient populations to see if they have different outcomes,” Web Sun, president and co-founder of Komodo Health says.


Synthetic data

If you felt like your head started spinning from dealing with the concept of the artificial patient, behold, synthetic data is probably an even wilder ride.

What is it? The definition is simpler this time: synthetic data is the use of A.I. to create datasets that mimic the real world.

Why is it? Because we 1. don’t have enough real-world data or 2. don’t want to use real-world (sensitive) data.

Feeding any algorithm that needs massive amounts of data to learn and either develop new prediction capabilities or recognise patterns. Synthetic data is widely used in a number of industries and segments, not just in medicine, but also in self-driving vehicles, security, robotics, fraud protection, insurance models, military and so on.

Artificial intelligence has earned its place in multiple fields of medicine, from recognising patterns, supporting diagnoses and setting up treatment pathways to optimising healthcare logistics. Smart algorithms can sift through large volumes of data no man can, deriving clear-cut trends from such analyses.

Privacy concerns limit the amount of available data in medicine. Working with sensitive patient data is a tricky issue. It seems we cannot keep our privacy intact AND also benefit from A.I.’s advantages in our care. We saw in many cases how sensitive information can get leaked even unintentionally – and we are not even talking about hacking or privacy, just a poorly protected database. New methods like federated learning might make it possible to do this without breaching patients’ privacy, but its scope is limited.

That’s when synthetic data comes in. It can fill in the missing data, making it possible to produce entirely fabricated patient datasets that are just as useful for training A.I. as the real thing, while keeping patient data protected.

Using synthetic data could help overcome this challenge as the training could focus on such variables, making use of real-world environments. Using the above-mentioned example, how to diagnose melanoma on dark skin toned patients – as often previous algorithms have failed to be able to do so.


Real-time / decentralised clinical trials

What is it? The use of electronic health data/records/devices to carry out clinical trials in near real-time with patients not needed to be present on site.

Why is it? Real-time trials offer faster results and the possibility of participants to directly connect to other patients, share their experiences and get access to results.

What is it good for? More committed participants and faster results.

We have seen a few good examples in recent months.

One is that of Royal-Philips rolling out a new at-home ECG system for decentralised clinical trial use. The company is pitching this new technology as a way for clinical trial participants to record ECG data without travelling to a clinical site or requiring an in-home clinician. Data of trial participants can be transmitted near real-time to the cloud servers for analysis.

A number of digital health companies are designing tools to enable decentralised trials. In September, digital wound-care company Swift Medical launched a new digital-imaging platform designed to support decentralised clinical trials. The technology was designed to aid in large-scale image collection and management in order for researchers to monitor the impact of medical interventions at various sites or at home.

Deploying such advanced technologies in clinical trials will require pharmaceutical and biotech companies to commit not only financially but also to the idea that technologies can significantly contribute to clinical trials, making drugs cheaper, making the process faster and much more importantly, making the lives of patients participating in them more comfortable.



2022 05 12

Precision medicine for complex chronic diseases: how near are we?

Targeting medicines against the genetic and molecular drivers of lung, breast and other tumours has helped transform cancer care for many patients, yet precision medicine for complex chronic diseases has lagged behind.

Precision medicines combine information about an individual’s unique biology, matching the right treatment to the right person at the right time of their disease to improve patient outcomes.

Since the completion of the Human Genome Project in 2003, significant progress in understanding the genetic and molecular drivers of diseases has led to the design of precision medicines that specifically target underlying disease mechanisms. Alongside these treatment advances, diagnostics have been developed that identify biomarkers in tissues and body fluids that can be used to predict a patient’s likely response to a medicine.

To date, the delivery of precision medicines and their associated companion and complementary diagnostics has been largely in the treatment of cancer, with researchers targeting the underlying causal biology including individual driver mutations. So why is it taking longer to apply a similar approach for chronic diseases?

The challenges of complexity

The simple answer is that treating chronic diseases, such as heart failure and chronic obstructive pulmonary disease (COPD), is more complex than targeting a single mechanism that may be a driver of a given tumour type.

Common chronic diseases can be driven by multiple genetic and molecular defects, many still unrecognised or not fully understood, combined with environmental factors to cause a range of disease-producing mechanisms.

Furthermore, by their nature, chronic diseases progress over time and often present differently between patients depending on other aspects of their health. Researchers are therefore not only looking for the proverbial needle in a haystack, but for multiple needles in a continually changing haystack.

Early scientific research into the complexity and clinical or mechanistic heterogeneity of common chronic diseases, however, has started to break down this seemingly insurmountable barrier. In heart failure, for example, we are not looking at the heart in isolation but at patients as a whole, many with multiple co-morbidities such as obesity and diabetes which may influence the progression of heart failure; adding to the disease complexity and affecting the likely response to heart failure therapies. In COPD, an estimated 500 different genes are expressed abnormally in a sample of diseased lung tissue, with considerable heterogeneity in expression of these genes between patients. Many of these could play a mechanistic role and represent a viable drug target.

To understand these hugely complicated datasets arising from multi-omic analyses, the latest artificial intelligence and machine learning technologies are used to discover associations between data and diseases including the development of knowledge graphs describing the molecular interconnections and interdependences within a disease. Without these advances, it is almost impossible to imagine being able to make sense of all the exciting data we are accumulating.

Currently the management of many complex chronic diseases is the same for most patients, based on clinical diagnosis and symptomatic treatment. This limits opportunities to slow or halt disease progression leading to potentially sub‑optimal outcomes for some patients. However, with evolving research, this paradigm is changing.



2022 04 06

Fighting the public health threat of falsified medicines

It is extremely difficult to tell how many people lose their lives due to counterfeit drugs every year globally. The share of counterfeit drugs is around 10% globally. It is as high as 30% in some countries, while it stays below 1% in others. Some may guess that the one-digit numbers belong to the richest countries, while the big figures are typical in Sub-Saharan Africa. But fake drugs are getting a thing in the Western world too.

According to the World Health Organisation (WHO), fake malaria drugs alone could be responsible for 270,000 deaths in Africa every single year. The dangers of fake or substandard drugs are obvious: sick people lose time while waiting to recover after taking the fake pills. Instead of reaching out for medical help, they are assured they are on track to get better.

In some cases, fake drugs ‘only’ do nothing. In other cases, they are actually harmful, making the patient’s prospects even worse. And while people trust the tablets they took, malaria is damaging their bodies. Oftentimes to a degree that their lives cannot be saved by the time they get actual medical treatment.


No money? No medication!

And the lack of genuine malaria remedies is only the tip of the fake drugs iceberg. The pandemic highlighted the magnitude of this phenomenon. Fake COVID test kits, fake vaccines, falsified chloroquine, and falsified protection products have been taking their toll in large parts of both Africa and Asia. During a public health crisis such as the current pandemic, the fight against pharmaceutical trafficking becomes even more acute and urgent – WHO stresses.

Why are people taking fake drugs? There are several reasons. The first, of course, is money. Older malaria drugs – Chloroquine, the standard, effective drug for decades – were as cheap as 0.1 US dollars per course. But they stopped working. The new effective drugs— artemisinin combination therapy (ACT)1—today cost US$2.40 per course wholesale and can be marked up to five times that amount in pharmacies in Africa. Easy to see how extremely unavailable it is in countries where many people, living in remote, undeveloped regions often don’t even earn that amount of money in a month.

The other reason is the lack of access to proper medical care. Geographical distance, lack of funds to travel to the point of healthcare, to pay for healthcare and medications are the most important reasons.


Fake drugs are getting a problem in the Western World as well

But if you think fake drugs are only the problems of the third world, you are wrong. With online pharmacies and drug delivery services becoming increasingly popular, substandard or falsified drugs have found their way to Western customers as well.

According to this report, in the U.S. alone, 19 million consumers are buying medications outside of the safe drug supply. Either from online pharmacies outside the legal jurisdiction of their government or other unlicensed sources.

In 2018, out of twelve thousand internet drug sellers, 94.8% were non-compliant and listed as “not recommended”. The majority of these sites (89%) did not require a valid prescription. That is one of the many signs that a pharmacy is not legitimate.


Three pillars of the solution: people, government, pharma

The solution has to come from three directions, all supporting each other. The first and most important is raising awareness. People have to know that fake drugs exist, and how easily they can slip into the supply chain even in the most developed countries. Every tool that allows users to check if a drug is safe is a big step forward.

The second pillar is to ensure the integrity of the drug supply chain, from the production right to the customer. This includes government initiatives. Calling on doctors to draw their attention to the importance of the source they buy from, a good reporting system and other regulatory measures.

The third pillar is to include various safety measures in the supply chain of drugs. The US has come probably the closest to this with its Drug Supply Chain Security Act. It requires data collection at each transfer of the chain of custody: when one company transfers the product to another or one person gives it to another person, and so on. If a product is tracked at each transfer, not only is it possible to more easily prevent counterfeit medicines from entering the supply but the process is also more data-rich overall.


New methods emerging: blockchain, watermarks and mobile phones

However good the regulation, if people keep buying drugs from shady online outlets or on street corners. That is why simple solutions, easily implementable by the users, are extremely important.

While it is nice that pharma companies can track the route of a box, we could take one more step further. Tracking each and every pill. If anyone could (and would!) check the actual pill before taking it, it would dramatically decrease the chances of fake drug complications.

How can you check if your medication is genuine? There are several ideas. From blockchain-based identification of each box to this brand-new idea of printing tiny, unique watermarks to individual pills.

Adding traceability directly on a pill could require adding numerous manufacturing and data management steps. But it is possible – so it seems.

A research team at Purdue University’s Weldon School of Biomedical Engineering came up with an idea to make this possible. The solution is very similar to paper watermarks used on bills. It is especially ingenious as it only requires one tool practically every individual has on this planet: a mobile phone.

“We are affixing a watermark on an individual medicine that is readable by a smartphone camera to extract a hidden digital key,” Young Kim, associate head for research explains. This cyber-physical watermark is printed on specialised fluorescent silk with FDA-approved food dye through an inkjet printer. A common technique bakers use for placing edible photos on cakes.

This is a solution without using any synthetic or artificial materials, and fluorescent silk makes a counterfeiter very difficult to duplicate the watermark – the team says.



2022 03 28

What is the technological future of medication management?

When a patient heads to a healthcare institution and is prescribed medicines, one might expect them to stick to the regimen to improve their health. However, up to 50% of patients fail to adhere to their medications as prescribed.

And around the world, millions are taking medicines. In the U.K., over 26% of adults take prescription medications. Across the Atlantic ocean, in the U.S., some 66% of the adult population take prescription drugs. Down in the South Hemisphere, around 35% of Australians take such medicine on a daily basis.

With those millions of medicine-taking people comes the inevitable risk of medication errors. In England alone, researchers found that over 237 million medication errors are made every year.

Ultimately, these add up to the losses incurred both financially and, more importantly, in terms of patient lives. One way to tackle these issues is through medication management. The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) defines medicine management as “the clinical, cost-effective and safe use of medicines to ensure patients get the maximum benefit from the medicines they need, while at the same time minimising potential harm”.

However, the methods employed have been stagnant for long and still leave room for improvements, as the numbers show. As healthcare steadily pivots towards digital health, what future do the relevant, novel technologies paint for medication management? Stick with us as this is what we will explore in this article.

Medication management, compliance and the empowered patient

When it comes to medication management, there are two key sides: the administrative (clinician/pharmacist) and the patient side. This means that issues can sprout from either end of the spectrum and at every stage of the process from prescribing to dispensing. Considering recent statistics from the U.K. alone, medication errors cost the NHS around £98 million and over 1700 lives every year; and researchers consider these losses as “definitely avoidable”. On a global scale, it’s easy to project the magnitude to be severalfold.

This represents a significant burden that is preventable but that novel technologies in the digital health era can help address. However, the same era is defined by the empowered patient. Equipped with digital health tools, having access to their own health data and engaged in online patient communities, the latter are more proactive in managing their care. As such, being tasked to comply with their treatment regimen in the traditional, passive way is an obsolete, if not offensive, approach for the empowered patient.

The patient of the digital health age would rather be more proactive in this process. Engaging them in medication management can thankfully be made possible through digital health approaches and we’ll consider those in the next section.

Medication management in the digital health age

With the accessibility of connected devices and remote care, patients and their physicians can share a new dynamic to manage medication. Physicians can prescribe digital health tools to assist patients in managing their medications while also enabling them to monitor adherence. For their part, patients can turn to their doctors remotely in case of concerns. Below are 5 digital health tools that could improve medication management and enable this new dynamic.

1. Smart pill dispensers

Digitally enabled pill dispensers like the Hero Automatic Medication Dispenser and MedaCube deliver audible and visual cues to remind patients to take their medications at the right time and dose. Caregivers and physicians can even track adherence through the companion app.

2. Medication reminder apps

For a software-based option, patients can adopt apps like CareZone and Medisafe. These help manage medication regimens and can sync the data with a caregiver or doctor. With this approach, they can be notified when refills are needed or when the patient doesn’t respond to several missed dosage alerts.

3. Digital therapeutics

Other types of software also hold promise in the future of medication management, in particular digital therapeutics (DTx). These evidence-based, clinically evaluated software undergo regulatory oversight to ensure their safe and effective use as well as their clinical impact.

One such DTx product is Insula, a prescription-only software that assists type 2 diabetics to manage their condition. It recommends patients personalised insulin doses as well as acts as a coach in managing their diabetes.

4. Digital pills

The longer-term goal would be to integrate a tracking option in pills themselves, and this is where digital pills come into play. While adoption is still in the early stages, some companies are working on drugs with ingestible electronics for adherence monitoring purposes. Of note, not all drugs will bear the same technology; as digital pills are more appropriate in niche areas where compliance can and should be improved with this tech. For example, patients with severe mental health conditions or the elderly having challenges adhering to their medications can benefit more from digital pills.

etectRx’s FDA-approved digital pill gives patients more control over when monitoring starts. It involves a removable lanyard rather than a patch, which patients can remove after taking their medicine. Infármate’s SIGUEMED comes with a trackable blister pack, alerting caregivers when patients take a pill. A companion app informs of the right time to take the pill and alerts contact persons if a mistake has been made.

5. Telemedical platforms

All of these above options can be supplemented by telemedicine consultations. Through these, patients and physicians can routinely hold remote consultations to ensure proper adherence of patients’ to medications. The latter can in turn use such platforms to request advice or raise concerns with their physicians. Given their rising adoption as a result of the pandemic, patients and physicians can leverage the availability of such platforms for medication management.

While these tools hold promise in medication management and enable the digital health patient to become more proactive in their care, they are not definitive solutions. They might not be accessible in all communities due to lack of resources, but their assistance can nevertheless help put a dent in the avoidable burden associated with medication management.



2022 02 22

Cutting the carbon footprint of pharma’s supply chain

Pharma, like every other industry, has an impact on the environment – and in the face of a climate crisis, it has a responsibility to find ways to mitigate this harm. In a GlobalData survey conducted last year, 43% of respondents considered the environment the most pressing ESG (environmental, social and governance) issue for the pharmaceutical sector to address. As members of an industry that emits more greenhouse gases than the automotive sector, drug companies must make a concerted effort to reduce the carbon footprint associated with getting their medicines to patients – but how?

Starting sustainably

Every stage of the pharmaceutical supply chain has a carbon footprint – right down to the very beginning, where the raw materials for active pharmaceutical ingredients (APIs) are sourced.

Jing-Ke Weng is co-founder of Double Rainbow Biosciences, a sustainable biotech dedicated to developing new therapeutics with minimal impact on the environment. He says the manufacture of APIs for small-molecule drugs relies largely on chemicals derived from petroleum, a fossil fuel.

There are many energy-intensive steps in the chemical synthesis of raw materials and solvents, Weng explains. And the amount of carbon it takes to make these molecules is usually not calculated, he says.

Double Rainbow’s long-term vision is to replace fossil fuel-reliant manufacturing with methods based on synthetic biology and inspired by the chemical processes seen in nature.

Mitigating manufacturing’s impact

Manufacturing the finished pharmaceutical product is another carbon-intensive stage of a pharma company’s supply chain. One of the most effective ways of reducing carbon emissions associated with drug production is to adopt continuous manufacturing, an efficient alternative to batch manufacturing, that combines multiple separate production stages into one single, continuous production line.

In 2014, US biotech Amgen opened a $200m biomanufacturing plant incorporating continuous purification methods in Singapore. Compared with a traditional manufacturing facility, Amgen’s plant produces 69% less carbon emissions – a promising figure for a company that plans to be carbon neutral in its operations by 2027.

French healthcare company Sanofi followed suit in 2019, opening a continuous manufacturing plant in Massachusetts, US, that it said will generate 80% less carbon emissions than the company’s first-generation facility.

Winds of change: renewable energy in pharma manufacturing

If pharma and biotech companies are to meaningfully curb their carbon emissions over the next few years, moving away from fossil fuels and shifting to greener, renewable energy resources is a necessary step.

In 2021, energy and automation giant Schneider Electric – ranked the world’s most sustainable corporation that same year – launched the Energize programme to increase the pharmaceutical industry’s access to renewable energy. Through Energize, drugmakers will be given the opportunity to access and contract for renewable energy throughout their value chain. Ten global pharma companies signed up to promote the initiative and encourage their suppliers to decarbonise with renewables: AstraZeneca, Biogen, GSK, Johnson & Johnson (J&J), MSD, Novartis, Pfizer, Novo Nordisk, Sanofi, and Takeda.

When it comes to greener energy, at least, the pharma industry at large appears committed to making changes. In addition to collaborating on the Energize programme, many large drug companies have set ambitious carbon reduction targets for themselves.

Cold chain shipping: a carbon culprit

While drug manufacturing carries a large carbon footprint, the steps taken to distribute medicines out of the factory and into patients’ hands also have a significant impact on the environment.

One way by which distribution in pharma contributes to climate change is the use of cold chain shipping, which allows temperature-sensitive products, like insulin or some vaccines, to be transported at controlled temperatures that do not compromise their efficacy or safety. Usually, these temperatures must be maintained all the way from point of manufacture to the patient.

Refrigerated vehicles require additional energy to power the cooling systems, known as transport refrigeration units (TRU), that keep products at a controlled temperature.

An obvious way to reduce the carbon emissions caused by cold chain shipping is by investing in greener fuels and energy sources for transport vehicles. Hydrotreated vegetable oil, a renewable, bio-based fuel that can be used in diesel engines, can reduce greenhouse gas emissions by up to 90% compared with regular diesel. Other alternative fuels include compressed natural gas, liquefied natural gas, liquefied petroleum gas (LPG), and their renewable counterparts—biomethane and bio-LPG. Research published in 2019 found that gas-fuelled vehicles saved over 1,400 tonnes of Co2 emissions compared to diesel across a two-year period.

Lawson adds that companies should look to invest in localised manufacturing – producing the medicines nearer to where they’ll be used – as a means of reducing the carbon footprint associated with pharmaceutical distribution.

Packaging and pollution

It’s not just fuel consumption that makes cold chain shipping environmentally unsound. Peter Gisel-Ekdahl is CEO of Envirotainer, a provider of secure cold chain solutions for the air transport of pharmaceuticals. He says the environmental impact of cold transport can be reduced by adopting alternatives to ‘passive packaging’ that consist of less-than-eco-friendly single-use plastics, dry ice, and cardboard, to keep medicines at a stable temperature.

“An ‘active’ solution is different; it’s more like a reusable, battery-powered unit,” Gisel-Ekdahl says. “These are used in a circular economy where sharing, leasing, reusing, repairing, refurbishing and recycling is central to their design.”

“Over the lifetime of their use, these thermally controlled containers are environmentally superior, he explains. “In fact, greenhouse gas emissions associated with active solutions are more than 90% lower than passive, even considering an extra leg of return transport.”

Whether passive or active systems are employed, reducing the amount of packaging materials used can make a big difference. By finding more efficient ways to store products in transport vehicles, pharma giant J&J cut the amount of packaging used to transport its medicines by 60%. Taking up less shipping space means fewer vehicles are needed to transport the products – which translates into less carbon emissions at the distribution stage of the supply chain.

A greener future for pharma?

The solutions for an eco-friendlier supply chain are gaining traction in the pharma industry – but is there a desire to change?

Weng is hopeful that the industry will move in that direction in the next decade. “But the strongest force will come from the market itself – just the inability to do business as usual will be the main driving force for companies to think, at a fundamental level, how they could replace non-sustainable steps with more sustainable biology-based approaches.”

Government action, for example enforcing stricter environmental standards or incentivising greener operations, would also push pharma companies in the right direction, Weng adds.



2022 01 11

Pharmaceuticals in 2022

The pharma industry has been pivotal during the pandemic and this focus looks set to continue into 2022. The coronavirus pandemic has not only boosted many pharmaceutical companies’ revenues, it has also bolstered their reputations.

The value of pharma innovation is undoubted, after COVID-19 vaccines were developed at record speed. Pharma manufacturing and supply chains have so far delivered 7.5bn vaccine doses, and also kept supplies of most other medicines on track. The industry is entering 2022 in good shape, less vilified, more central to government policy, and with less budget pressure than in recent years. Even so, there will be challenges ahead.

Market growth will not be one of them. Overall, we expect pharmaceutical sales in the 60 biggest markets worldwide to increase by 4.6% in US-dollar terms to about US$1.5trn. That is about half the growth rate seen in 2021, but still faster than that seen in most of the previous decade. Little wonder that many pharma companies, having upgraded their 2021 earnings forecasts, are issuing bullish (if tentative) forecasts for 2022. COVID will continue to be a major driver for several companies.

Vaccine supply problems should also ease in 2022. Unicef, which is monitoring COVID vaccine supply deals as part of its COVAX programme, reckons that global production capacity will jump from 8.5bn doses this year to over 40bn doses next. Some of that extra capacity will come from India, where the export ban for vaccines has finally been lifted despite the lingering caseload. India already has deals in place to produce 2.8bn doses. More groundbreaking, though, will be expansion of vaccine production in Africa.

From late 2022 the Pasteur institute of Dakar in Senegal will start producing 25m doses of coronavirus vaccines a month, with international backing. Vaccine capacity will also rise in Egypt, South Africa and Morocco as existing plants expand.

Other medicines will see some supply-chain problems – albeit not as extreme as in other markets. The disruption suffered in 2020 - when many countries were scrambling for medtech supplies - has died down, but the pharmaceuticals industry is still suffering from the rapid rise in shipping and delivery costs, particularly in Asian shipping routes. Coronavirus cases and power cuts are also causing occasional production stoppages in China, affecting supplies of active pharmaceutical ingredients as well as inputs such as magnesium (used to make aluminium foil packaging). The effect is likely to last into 2022, and will push the EU and US, among others, to move ahead with the reshoring initiatives they started last year, when supply-chain disruption underlined their reliance on China.

New regulations will also hold risks. The EU, for example, plans a full overhaul of its regulatory framework for pharmaceuticals, encompassing everything from incentivising innovation to securing supplies and ensuring equal access. A 12-week consultation process began in September 2021, with the aim of delivering the final revisions of the regulation by the end of 2022. The pharmaceutical industry is likely to be most concerned about the European Commission’s efforts to boost market competition, with the aim of promoting generics and bringing down prices. A promise to overhaul the R&D incentives on offer, such as extended marketing exclusivity, will also ring alarm bells, although the results are unlikely to involve drastic cutbacks. As always, the Commission will need to tread carefully between innovation and affordability.

Other countries are also pursuing new regulations. In 2022 Japan will implement the final stage of its rules requiring barcodes on pharma packaging – the kind of small-sounding reform that can be surprisingly difficult to implement. Taiwan is also introducing rules to improve traceability, though these will not come into effect until January 2023. In China, meanwhile, drugmakers are still feeling their way forward as the National Health Commission tries to centralise and streamline drug procurement processes, including instructions designed to ensure “more rational drug use”.

Tax changes will prompt strategic reviews. Although the outlook for innovation is generally good, companies will need to be planning ahead for tax changes. Most immediately, in the US more elements of the 2017 tax reforms will come into effect, changing the extent to which companies can offset their R&D expenses. Some of the changes will promote innovation, by extending new credits, but others will be detrimental, particularly when it comes to orphan drugs.

None of this will prevent more innovation. Not only is global R&D spending in good shape, but the pandemic has accelerated several pathways to innovation. One is the access to and use of digital data to drive research. Pharma companies may not want to repeat the cooperative data sharing that helped them to develop COVID vaccines, but the data analytics tools are still there and being used. The sudden move from site-based clinical trials to virtual trials during lockdowns, though painful at the time, has opened up new ways of getting such trials done quickly. The same has happened for diagnostics, with the rapid roll-out of home testing kits. Liquid biopsies, an innovation that predated the pandemic, are now helping clinicians to catch up with missed non-COVID investigations. And mRNA and lipid nanoparticles, the innovation behind some of the vaccines, may have new uses for other treatments. The pandemic was an ill wind for the world, but it has blown the pharma industry some good.



2021 12 28

Digital transformation will improve clinical trial process, say experts

In a new survey, 35 percent of healthcare professionals believe that digital transformation would improve pre-clinical and clinical trials.

A total 35 percent of healthcare professionals worldwide believe that digital transformation — involving the use of technologies such as artificial intelligence (AI), big data, cloud computing, application programming interfaces (API) and digital platforms — would improve both pre-clinical and clinical trials, according to a survey by GlobalData. GlobalData also noted that drug developers that had not considered virtual trials will have no option but to rapidly invest in this technology if they want to stay competitive.

The survey, published in GlobalData’s latest report, ‘Digital Transformation and Emerging Technology in the Healthcare Industry – 2021 Edition’, reveals that digitalisation of pre-clinical and clinical trials was positively viewed by 39 percent of healthcare and pharmaceutical professionals in North America, also 39 percent in Europe and 28 percent in the Asia-Pacific region. Furthermore, these results were in line with those found in both the 2019 and 2020 surveys.

According to GlobalData, clinical trials are said to be one of the most critical and expensive stage in drug development process. Planning and trial design, patient recruitment, site selection and coordination, logistic and operation, and the time needed, all constitute a significant cost.

“While the digitalisation of clinical trials had been well underway prior to COVID-19, the pandemic has accelerated this trend,” commented Elton Kwok, Associate Research Manager in Pharma at GlobalData. “These new technologies are helping reduce time, labour, costs, and other associated risk factors. Healthcare professionals are seeing the benefits of digital transformation in everything from patient selection and enrolment, to target identification, drug approval, data collection and analysis, supply chain management, marketing and sales.

“Emerging technologies such as AI, big data, APIs, and digital platforms are expected to improve patient selection, enhance data collection, integration and analysis, while at the same time reduce time, labour, and associated risks,” Kwok continued. “Over 130 respondents to a survey by GlobalData, believe that eventually total cost would be lowered. Their businesses would stay competitive in the market and business continuity could be maintained.”



2021 11 16

Revealed: the pharma companies leading the way in artificial intelligence

Novartis and Johnson & Johnson are among the companies best positioned to take advantage of future artificial intelligence disruption in the pharmaceuticals industry, Global Data analysis shows.

The assessment comes from GlobalData’s Thematic Research ecosystem, which ranks companies on a scale of one to five based on their likelihood to tackle challenges like artificial intelligence and emerge as long-term winners of the pharmaceuticals sector.

According to our analysis, Novartis, Johnson & Johnson, AstraZeneca, Bristol Myers Squibb, GlaxoSmithKline and Bayer are the companies best positioned to benefit from investments in artificial intelligence, all of them recording scores of five out of five in GlobalData’s Drug Development Thematic Scorecard.

Novartis, for example, has advertised for 327 new artificial intelligence jobs from October 2020 to September 2021, has completed one deal related to artificial intelligence with other companies and mentioned artificial intelligence in company filings 10 times.

Johnson & Johnson indicated good levels of AI investment, with the company looking for 969 new artificial intelligence jobs since October 2020 and mentioning artificial intelligence in filings 30 times.

The table below shows how GlobalData analysts scored the biggest companies in the pharmaceuticals industry on their artificial intelligence performance, as well as the number of new artificial intelligence jobs, deals, patents and mentions in company reports since October 2020.


Higher numbers usually indicate that a company has spent more time and resources on improving its artificial intelligence performance, or that artificial intelligence is at least at the top of executives’ minds. However, it may not always mean that it is doing better than the competition.

A high number of mentions of artificial intelligence in quarterly company filings could indicate either that the company is reaping the rewards of previous investments, or that it needs to invest more to catch up with the rest of the industry. Similarly, a high number of deals could indicate that a company is dominating the market, or that it is using mergers and acquisitions to fill in gaps in its offering.

Nevertheless, these trends are useful in showing us the extent to which top executives in the pharmaceuticals sector – and at specific organisations – think about artificial intelligence, and the extent to which they stake their future on it.



2021 10 21

Major disruptors for the generics and biosimilars market

In a recent whitepaper the International Generic and Biosimilar Medicines Association (IGBA) described their 2030 Vision for the Generic and Biosimilar Medicines Industry, outlining six factors promoting growth and six major disrupting factors for the industry over the next decade.

All about the price tag

Pricing pressures placed on marketed generics and biosimilars remain relatively high. Key contributors include reimbursement restrictions and regulations both in Europe and the rest of the world; and accelerated biosimilar launch price erosion with the stronger and faster adoption of biosimilars – one paper describes how, in instances with five or more competitors, a 70 percent decrease can be reached relatively quickly. According to IGBA, if not managed properly, these factors could create an unfavourable economic environment for such products and significantly negatively impact on the availability and access of critical products


Jumping through regulatory hoops


The whitepaper suggests that there are still regulatory barriers facing complex generics entering the markets, even in developed countries, including the amount of evidence required for the approval of products in areas like respiratory and long-acting injectables, and the requirement for market-specific reference samples across key geographies.


For biosimilars, clinical trial cost requirements remain substantial, resulting in a high degree of risk of developers and manufacturers, and certain emerging markets have regulatory processes with failings that slow product development, such as complex approval processes or a lack of clarity on clinical study design. So, streamlining the regulatory guidance is critical to enabling accelerated product development, states IGBA.


Shaky supply


The vulnerability of supply chains, particularly sources of active pharmaceutical ingredients (APIs) and key starting materials (KSMs), was revealed by the COVID-19 pandemic and the whitepaper cautions that various governments’ attempts to combat them – through on-shoring of manufacturing or building local manufacturing competency – could result in protectionism, damaging overall product access and economic viability by raising costs for both companies and patients. Additionally, sustainability pressures will impact supply chains, said IGBA, as companies are called upon to reduce greenhouse gas emissions and waste. The paper states that balancing global and local supply, as well as quality and environmental requirements will be critical going forward.


Novel modalities present new problems


While enabling growth, the emergence of novel technologies in the pipeline is increasing the complexity of products and simultaneously the risk-profile of investments. The whitepaper stresses that the emergence of new modalities such as cell and gene therapies will require a new set of capabilities and thus substantial investment.


Emerging markets: a hurdle to development


Emerging markets present severe competitive and structural market challenges for generics and biosimilars companies, according to IGBA. The competitiveness of local markets makes it a challenge for players to build their presence, while factors such as the drive to localise manufacturing, increasing pricing controls and unharmonised regulatory requirements only add to the undertaking. In addition, currency effects can make growth difficult, rendering the markets less attractive and limiting their development. Traditional growth strategies, such as partnerships, mergers and acquisitions have also shown mixed performance, according to the whitepaper, limiting player engagement in these markets. The IGBA states in the report that international players will have to carefully select their target markets and adopt a focused portfolio approach in order to draw business from local players, familiar with the market dynamics, and avoid costly expansion endeavours.


Evolving commercial strategies and channels


The whitepaper also reveals that there is significant disruption in the channel landscape, as consolidation gradually increases in Europe and non-traditional players enter the market looking to disrupt it. The authors state that such disturbances have already had a significant impact in markets like China. They added that both developed and emerging markets are seeing increasingly aggressive moves, such as the scale up of end-to-end solutions and the entry of digital-first players and large conglomerates along the value chain. According to IGBA, to survive under these market conditions, generics companies will need to adapt their portfolio strategies to make them attractive to new customers and partners, while also innovating their commercial models to reduce risk.



2021 08 05

The Top Vitamin and Supplement Trends of 2021

The COVID-19 pandemic has led to dramatic changes in our day-to-day lives.

With more people focused on improving their health and fitness, vitamin and supplement use has risen dramatically. In fact, the nutritional supplement industry observed its highest growth in over 2 decades, with a 12.1% increase in 2020.

This trajectory is expected to continue into 2021, with many people looking to support their health through supplements. That said, you may wonder which supplement trends are topping the list.


Here are the top vitamin and supplement trends in 2021.

1. Stress SOS

2020 was filled with stressful, life-changing events that led to an increase in mental health issues and stress across all age groups (1Trusted Source, 2Trusted Source, 3Trusted Source, 4Trusted Source).

As a result, many people are turning to supplements to support their mental health. In fact, a report by Coherent Market Insights anticipates a growth rate of 8.5% in the brain and mental health supplement market over the next 6 years.

Expect to see ingredients like magnesium, B-complex vitamins, L-theanine, melatonin, valerian, chamomile, and cannabidiol (CBD) become more popular, as they’re linked to better sleep and lower levels of stress and anxiety (5Trusted Source, 6Trusted Source, 7Trusted Source, 8Trusted Source, 9Trusted Source).

Furthermore, plant-based adaptogens have soared in popularity, as they may support the body’s stress response. In particular, ashwagandha and rhodiola are popular Ayurvedic herbs that may lower anxiety, cortisol levels, and mild depressive symptoms (10Trusted Source, 11Trusted Source, 12Trusted Source).

Although these ingredients may benefit your mental health, you should always consult a healthcare provider before taking new supplements — especially if you’re already on medications to treat depression, anxiety, or other mental illnesses.

2. Beauty support

Expect beauty and skin care supplements to grow significantly this year. Whether it be a scoop of collagen in a smoothie or a pinch of turmeric on a salad, treating skin issues from the inside out will be a growing priority.

In fact, according to Google Ads, search inquiries for collagen increased 33% from March 2020 to December 2020, suggesting there’s an increased interest in beauty as a subsection of the supplement industry.

Top beauty-boosting ingredients include collagen peptides, vitamin C, omega-3s, hyaluronic acid, ceramides, and antioxidant-rich green tea and vegetable blends.

In particular, a diet rich in collagen peptides, vitamin C, and omega-3s is linked to better skin health and fewer signs of aging, such as wrinkles and fine lines (13Trusted Source, 14Trusted Source).

Despite their popularity, don’t expect these supplements to compensate for poor skin care and lifestyle practices. Wearing sunscreen daily, getting quality sleep, exercising regularly, and eating a nutritious diet are key to healthy skin (15Trusted Source, 16Trusted Source, 17Trusted Source).

3. Immune health

The COVID-19 pandemic taught us all to prioritize our health. As such, there’s been a 50% reported increase in consumers seeking out immune-supporting supplements.

Expect to see supplements that contain ingredients like zinc, selenium, B complex vitamins, and vitamins C and D, as well as alternative health remedies like elderberry, echinacea, astragalus, turmeric, and ginger.

Furthermore, some industry experts believe that medicinal mushroom extracts will become a part of this trend. In particular, chaga, cordyceps, lion’s mane, and reishi mushrooms have been used in traditional medicine to strengthen the immune system (18Trusted Source, 19Trusted Source).

Notably, the medicinal mushroom industry is projected to be worth $261.8 million by 2026.

It’s important to note that despite their potential role in supporting immune health, no nutritional supplements have been shown to prevent or cure illnesses, such as COVID-19 (20Trusted Source, 21Trusted Source, 22Trusted Source, 23Trusted Source).

4. Vitamin D

Vitamin D continues to lead the charge as the top nutrient for overall health. It plays a key role in immunity, mental well-being, bone and skin health, and protecting against chronic disease (24Trusted Source, 25Trusted Source, 26Trusted Source).

In particular, this vitamin made headlines in 2020, as various studies associated low vitamin D levels with an increased risk of COVID-19 complications. However, further research is needed (27Trusted Source, 28Trusted Source, 29Trusted Source).

While your skin naturally produces vitamin D when exposed to the sun, concerns about ultraviolet (UV) rays and regional limitations to sunlight have led many consumers to supplement with vitamin D.

Notably, the vitamin D market is expected to increase 7.2% by 2025.

5. More enjoyable supplement experiences

Consumers are looking for convenient, more enjoyable experiences with supplements, which will involve shifting away from traditional pills. In particular, flavored gummy vitamins for people of all ages will continue to grow in popularity.

What’s more, consumers can expect companies to provide various options to consume other supplement products. For example, collagen peptides are beginning to be offered as powders, flavored drinks, capsules, and gummies.

As supplements are now considered to be part of a healthy lifestyle, companies will be expected to create products that fit seamlessly into your daily routine.

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6. Trustworthy companies

Health-savvy consumers are becoming increasingly knowledgeable about their own health needs. At the same time, they’re growing tired of misleading or false health claims, which has led to a rise in distrust of the supplement and pharmaceutical industries.

With 59% of people reporting that they’ll gladly pay more for a brand they trust, companies will be expected to be transparent and honest about their products, disclosing not only their ingredients but also their efficacy, safety, and absorption.

Companies may also be held accountable for ensuring their health claims are backed by science, as the growing distrust of the industry has stemmed from companies making claims that have little to no scientific backing.

This ongoing expectation of trust and transparency will likely lead consumers to turn to health professionals and online forums to weigh in on product quality and call the shots on acceptable practices by the supplement industry.

The bottom line

In 2021, you should expect to see several changes in the vitamin and supplement industry.

After the life-changing pandemic, we’ll see more supplement companies focusing on nutrition for both the mind and body, as well as being more transparent about the ingredients they’re using.

While these trends are exciting, it’s important to speak to your healthcare provider before trying new supplements.

As a dietitian, I look forward to seeing positive changes in the supplement industry toward a more well-rounded, evidence-based approach.



2021 08 05

Regulators call for clinical research to include pregnant and breastfeeding women

The FDA and other global regulators are co-operating to address inadequacies in clinical research that leave pregnant and breastfeeding women lacking data on which to base their medical decisions.

Global regulators are calling for a paradigm shift in clinical research and urging pharma to include pregnant and breastfeeding women in their studies in order to “address inadequacies in research”.

In a statement, various stakeholders at the US Food and Drug Administration (FDA) asserted that too often pregnant and breastfeeding women, along with their health care providers, are left to make important clinical decisions on the basis of little to no data on the safety or effectiveness of medications used during and shortly after pregnancy. This, they said, is true even for serious medical conditions like asthma, epilepsy, depression and COVID-19.

Though the FDA stakeholders emphasised that the agency and its global regulatory counterparts had taken steps to address the approach to studying medical products in these populations in recent years, they said that the spotlight cast by COVID-19 had prompted further action.

According to the spokespeople, pregnant women were shown to suffer increased risks for severe illness and serious adverse obstetrical outcomes with COVID-19; however, despite not being specifically excluded, no pregnant women were enrolled in clinical trials of the COVID-19 treatment remdesivir. Additionally, despite regulatory encouragement, COVID-19 vaccine developers did not enrol pregnant women in prelicensure COVID-19 vaccine trials (including for the Pfizer-BioNTech, Moderna, or Janssen COVID-19 vaccines), they said.

Moreover, to address the issue with regards to COVID-19, the International Coalition of Medicines Regulatory Authorities hosted a pregnancy and lactation workshop in February 2021, led by the FDA, EMA, MHRA and others. The meeting supported international collaboration and explored how experiences with providing COVID-19 therapies and vaccines to pregnant and breastfeeding women can be leveraged to support a global strategy for collecting systemic data for this patient population.

The FDA stakeholders concluded that “a major paradigm shift is necessary from the systemic exclusion to the inclusion of pregnant and breastfeeding women in clinical studies” adding that it is essential to ensure patients who are pregnant or breastfeeding can make informed decisions about their health.

“Developing a roadmap for change, through international co-operation and harmonisation, will take much care, consideration and communication between all stakeholders. Despite persistent challenges, there is strong interest from the international regulatory community to continue the momentum in this important area of women’s health.”



2021 07 07

Key clinical trials to watch for the rest of 2021

The first half of 2021 was historic for biotech. The Food and Drug Administration cleared the first new Alzheimer's drug in nearly two decades, a controversial decision with far-reaching consequences. Multiple effective coronavirus vaccines and antibody drugs helped bring the pandemic under control in the U.S., while the first-ever treatment for a common genetic driver of cancer won approval.


But there's plenty more in store over the next six months or so, with important clinical trial results still to come. A big moment for gene editing, for instance, is just around the corner. A closely watched antiviral drug could change how COVID-19 is treated. And a gene therapy could bring new hope to patients with a debilitating neurological disease. Here are eight important clinical trials to watch.

Antiviral drug for the treatment of COVID-19

Merck, one of the world's top infectious disease drug developers, has played only a supporting role during the coronavirus pandemic. Two of its experimental vaccines failed in January and, in April, Merck scrapped a drug for hospitalized COVID-19 patients after regulators demanded more testing. The company's biggest contribution to the pandemic response to date is helping to make doses of Johnson & Johnson's vaccine.

A drug named molnupiravir, however, could change that if it succeeds in an ongoing Phase 3 trial. Merck is co-developing the drug, an antiviral pill, with Ridgeback, which licensed the medicine last year from Emory University. In early testing, molnupiravir helped patients who had recently developed COVID-19 symptoms clear the virus more quickly, leading to a $1.2 billion supply deal with the U.S. government.

If testing proves molnupiravir can protect patients from COVID-19's worst outcomes, the pill could become the first oral medicine for the disease and a convenient alternative to the intravenously infused antibody drugs from Regeneron, Eli Lilly and Vir Biotechnology.

Pfizer and Atea Pharmaceuticals and partner Roche also have oral treatments in clinical testing. An alliance between Novartis and Molecular Partners is developing an infused antiviral as well. But they all trail Merck, which expects Phase 3 results later this year, possibly by September.

Gene editing tool for the treatment of amyloidosis

CRISPR gene editing has taken significant steps forward over the past year. Jennifer Doudna and Emmanuelle Charpentier, two of the scientists who invented its use as a gene editing tool, won the Nobel Prize in chemistry. A treatment from CRISPR Therapeutics and Vertex has shown potential to be a functional cure for the blood diseases sickle cell and beta thalassemia. Multiple clinical trials are now underway in other diseases as well, as are efforts to better refine and improve on the technology.

The next CRISPR milestone could be imminent. Intellia Therapeutics, which Doudna co-founded, will soon disclose the first results from an early-stage trial of a gene editing treatment for the rare disease transthyretin amyloidosis, a potentially deadly condition that can cause damage to the heart and nerves.

Unlike CRISPR and Vertex's treatment, in which gene editing is performed outside the body, Intellia's is infused into the bloodstream. That's a riskier approach, as it involves altering DNA directly in the body. But it's a far less complex procedure, and one that could significantly broaden the reach for CRISPR technology if proven safe and effective.

A positive result could also establish Intellia's treatment as a potential rival to Alnylam, Ionis and Pfizer, which each have marketed treatments for transthyretin amyloidosis. Alnylam and Ionis have already proven that stopping the buildup of the mutated transthyretin protein can help treat the disease. Intellia aims to use gene editing to achieve the same goal.

Monoclonal antibodies for the treatment of lung cancer

Drugmakers have tried for years to find medicines that can boost the effects of immunotherapy, which has changed the way many cancers are treated but still doesn't help everyone. The search for the perfect pairing has yielded mixed results, with chemotherapy remaining the most effective partner. But new approaches keep emerging, and one of them that's gained considerable traction is a class of antibody drugs that block a protein called TIGIT.

Early studies from Roche and Merck indicated adding anti-TIGIT antibodies could improve on a type of immunotherapy known as checkpoint inhibitors. Gilead, Bristol Myers Squibb, BeiGene, GlaxoSmithKline and others are in the mix as well, making TIGIT one of the most competitive races in oncology. Several late-stage trials are underway.

The next key moment for TIGIT blockers could come when Arcus Biosciences discloses Phase 2 results for a study testing its drug domvanalimab in two- or three-drug combinations, each of which involve a checkpoint inhibitor, in lung cancer.

The result could also have implications for Gilead, which last year secured options to license several Arcus drugs, among them domvanalimab, in a broad alliance. But it also may provide insight into a scientific debate involving TIGIT blockers, as Arcus' drug is designed differently than several others in advanced testing.

Sanofi / GlaxoSmithKline vaccine against coronavirus

In the early days of the coronavirus pandemic, Sanofi and GlaxoSmithKline, two vaccine rivals, formed an unusual alliance to work together and develop a shot to prevent COVID-19. Their partnership seemed like as good a bet as any. Both have decades of experience making vaccines and were relying on a well-established method to make their shots. The drugmakers received $2 billion to fund their work, one of the U.S. government's largest investments in a vaccine developer.

Their efforts have yet to pan out. Sanofi and GSK scrapped their first vaccine candidate when it was found last December to be too weak to advance into late-stage testing. The setback contrasts with successes from Pfizer, Moderna, Johnson & Johnson and AstraZeneca, which each developed shots that are now cleared for use in various countries. Novavax, which uses a more traditional approach like Sanofi and GSK, recently announced positive study results, too.

Yet Sanofi and GSK could still play an important role. An upgraded vaccine proved potent enough in a Phase 2 test for the companies to move it into a 35,000-participant Phase 3 trial, which began in late May. The study will test two formulations of the shot, tailored to either the original form of the coronavirus or a particularly evasive variant known as Beta, and could produce results by the fourth quarter.

If successful, Sanofi and GSK's vaccine could help in areas where vaccines aren't widely available and as a booster for people who have gotten other shots.

Gene therapy for the treatment of Huntington's disease

Two of the most significant clinical setbacks of the year have come in Huntington's disease, a degenerative neurological condition with no effective treatments for its underlying cause. In two successive weeks in March, three closely watched Huntington's programs were all shelved — one, from partners Roche and Ionis, the other two from biotech Wave Life Sciences.

Roche's failure was particularly notable. The drug, known as tominersen, had been the first potentially disease-modifying Huntington's treatment to make it to late-stage testing. Earlier studies showed it could lower levels of a mutant protein closely intertwined with Huntington's. Yet the drug performed worse than a placebo, and it's still unclear why.

The failures raised questions about how to target the underlying biology of Huntington's, and raised the stakes for a gene therapy from UniQure known as AMT-130 to succeed.

Like other Huntington's treatments, such as Roche's, UniQure's therapy is meant to lower levels of a toxic protein, just in a different way. The idea is to stop mutated genes from producing the proteins in the first place.

Later this year, UniQure is set to release initial data from that program, specifically brain scan results and other biological tests from the first patients to receive treatment. Those results will be preliminary and won't prove whether AMT-130 can change the course of Huntington's. But they should show whether the treatment appears to be working as intended, which would be welcome after a difficult year.

Treatment of lung cancer with molecules targeted to the KRAS gene

Late last month, Amgen won FDA approval for the first drug that can target KRAS, the most frequently mutated gene in cancer. For decades, researchers had tried and failed to design medicines that can block proteins encoded by the gene, making clearance of Amgen's drug a scientific and medical milestone.

But the research breakthroughs that enabled Amgen have opened the door to others too, as a field of companies have assembled to quickly follow with their own versions. Mirati Therapeutics, a San Diego-based biotech, is one of the furthest along and later this year will present data that could support an application to the FDA for approval.

The results will be the first since Mirati revealed findings from an early study of the drug in advanced non-small cell lung cancer last fall. Should Mirati's drug match or outperform Amgen's, the biotech could see its market valuation rise even further than the roughly $8 billion it is currently worth.

In addition, Mirati is also expected to disclose proof-of-concept data from another group within its study who were given its drug together with Merck's Keytruda.

The latter data are particularly important as, even though Mirati's drug has appeared effective, a majority of patients didn't respond to treatment. Combinations are therefore viewed as critical for the long-term success of first-generation KRAS-blocking drugs.

An antimicrobial drug for patients with ulcerative colitis

After years of progress and several notable setbacks, medicines that change how our bodies interact with the bacteria, fungi and viruses that colonize them could arrive. Last August, Seres Therapeutics became the first company to detail successful results from the pivotal trial of a so-called microbiome drug, a treatment for a type of recurring bacterial infection. Others, such as Finch Therapeutics and Rebiotix, have reported positive findings for similar treatments. The field's first approval filing could come next year.

But microbiome therapeutics could be useful in treating more diseases, from inflammatory conditions to cancer, and that makes an upcoming study from Seres an important proof point for the field's progress. The biotech should soon report data from a Phase 2b study testing a microbiome drug called SER-287 in patients with mild-to-moderate ulcerative colitis, a form of inflammatory bowel disease affecting about 1 million Americans.

Though several drugs are available for ulcerative colitis, they don't always work and can cause side effects associated with tamping down the overactive inflammatory response that drives the disease.

Seres's drug, known as SER-287 and consisting of a group of gut bacteria packed into a pill, isn't immunosuppressive. That resulted in a safety profile in Phase 1 testing that was similar to placebo, according to data published in the journal Gastroenterology earlier this year. If found effective in mid-stage testing, the drug could have potential as a safer alternative or potential combination partner for existing drugs.



2021 05 12

Digitalising drug discovery

As data and digital technology become vital to every aspect of life sciences, the industry is increasingly looking beyond biologists, chemists, and doctors to drive its drug development – and finding that technology has a chief role to play in the future of medicine.

According to an article by Stephens, Zachary D., et al. on Big data: astronomical or genomical? by 2025 more than 500 million human genomes will be sequenced, creating more data than YouTube and Twitter combined.

Mining this data to advance drug discovery and new scientific breakthroughs relies on overcoming the overwhelming conundrum of extracting meaningful insights from massive data that is distributed, non-standardised, complex, and inaccessible to most.

Dr Maria Chatzou Dunford, a bioinformatician by background, recognised the fundamental role technology could play in accelerating drug discovery through overcoming these challenges, and as a result founded AI-bioinformatics technology company Lifebit in 2017.

“We found ourselves spending 90% of our time dealing with computational data hassles rather than focusing on the biology and the results,” Dunford says. “Gradually we realised this problem was becoming a norm for the entire industry, and that’s when we founded Lifebit.”

Dunford also believes the industry has just entered a new ‘Genomics 2.0’ era. Legacy technologies are built for an old genomics model – a world with very few, very small centralised genomic datasets that were not very diverse.

“Today, companies have exponentially more datasets, and genomic data by itself is no longer enough. They need clinical, phenotypic, and observational data to supplement genomic data to uncover next-level insights,” says Dunford.

“There’s added complexity in that all this data resides across multiple different sites – including research institutions, clinical settings, pharma companies and biotech companies.”

The ability to bring all this data together, she says, will completely change drug discovery and give companies an important competitive edge.

“If you look at the history of pharmaceuticals, initially it was all about chemistry, and it took pharma about 100 years to get that right, and it took another 50 years to start getting biology right.

“The next ‘big thing’ for the new generation of pharma to get right is its approach to data. The industry needs to shift towards operationalising personalised medicine, creating drugs that are more valuable and precise, and unlocking value-based pricing. But they don’t have 50 years – to stay competitive they need to innovate over the next five years, and investing in Genomics 2.0 technologies could be a game-changer in bringing new drugs to market in just a few years.”

Accelerating drug discovery

To digitise the drug discovery process, pharmaceutical companies need to better access and manage data, but the industry is far from where it needs to be.

“Companies should aim to get their drug discovery to a point where approximately 80% is digital and only 20% physical, with the latter part just being confirmation,” says Dunford. “Right now it’s the opposite – 80% is physical and observational, and sometimes anecdotal, even. That makes extrapolation difficult, and increases the chance of the trial failing.”

Access to population data speeds the process as the majority of experiments needed to develop some drugs have already been completed in the real world.

“Rather than starting with a random drug in the hope that it will treat a particular disease, you can flip drug discovery on its head and look at which patients are more prone to the disease, understand the genetics and protein-functions behind it, and then work backwards to find a chemical to treat it.”

Consequently, drug discovery timelines could be reduced to as little as one year. COVID-19 vaccines have demonstrated pharma R&D’s ability to move with speed, and Dunford sees no reason why similar timelines can’t be achieved for personalised medicines.

“If you have enough data from hospitals across the world, you essentially have pre-existing clinical trial data that you can analyse endlessly, as well as being able to call in those patients for more samples. It brings the clinical trial into the real world.”

Examples of this already exist. Genomics England, for instance, is currently analysing the genetic code of 35,000 patients with COVID-19 to help scientists understand whether a person’s genetics may influence their susceptibility to the virus.

“We wouldn’t need to lockdown an entire city or country if we knew more about the genomics of COVID-19,” says Dunford. “Instead, we’d only need a specific group of people to stay indoors.”

The industry could also start to take a disease-wide approach to drug development by selecting a disease, gathering all the related population and clinical data, bringing together the right tools and experts to analyse and assess potential treatments, and then manufacture the right pill.


2021 01 04

Top 10 Medical Innovations For 2021

An up-and-coming gene therapy for blood disorders. A new class of medications for cystic fibrosis. Increased access to telemedicine. These are some of the innovations that will enhance healing and change healthcare in the coming year, according to a distinguished panel of clinicians and researchers from Cleveland Clinic.

1. Gene Therapy for Hemoglobinopathies

Hemoglobinopathies are genetic disorders affecting the structure or production of the hemoglobin molecule – the red protein responsible for transporting oxygen in the blood.

The latest research in hemoglobinopathies has brought an experimental gene therapy, giving those who have the condition the potential ability to make functional hemoglobin molecules – reducing the presence of sickled blood cells or ineffective red blood cells in thalassemia to prevent associated complications.

2. Novel Drug for Primary-Progressive Multiple Sclerosis

In individuals with multiple sclerosis (MS), the immune system attacks the fatty protective myelin sheath that covers the nerve fibers – causing communication problems between the brain and the rest of the body that can result in permanent damage or deterioration and eventual death.

A new, FDA-approved therapeutic monoclonal antibody with a novel target is the first and only MS treatment for the primary-progressive population.

3. Smartphone-Connected Pacemaker Devices

Implantable devices like pacemakers and defibrillators deliver electrical impulses to the heart muscle chambers to contract and pump blood to the body. They are used to prevent or correct arrhythmias – heartbeats that are uneven, too slow or too fast.

Remote monitoring of these devices is an essential part of care. Traditionally, remote monitoring of this device takes place through a bed-side console that transmits the pacemaker or defibrillator data to the physician.

Though millions of patients have pacemakers and defibrillators, many lack a basic understanding of the device or how it functions and adherence to remote monitoring has been suboptimal.

Bluetooth-enabled pacemaker devices can remedy these issues of disconnection between patients and their cardiac treatment. Used in conjunction with a mobile app, these connected devices allow patients greater insight into the health data from the pacemakers and transmit the health information to their physicians.

4. New Medication for Cystic Fibrosis

Today, more than 30,000 people in the United States are living with cystic fibrosis (CF) – a hereditary condition characterized by thick, sticky mucus that clogs airways and traps germs, leading to infections, inflammation and other complications.

CF is caused by a defective cystic fibrosis transmembrane conductance regulator (CFTR) protein.

A class of drugs called CFTR modulators correct the protein’s action, but medications developed prior to last year had only been effective in a subset of people with certain mutations. A new combination drug, FDA approved in October 2019, provides relief for patients with the most common CF gene mutation (F508 del) – estimated to represent 90 percent of individuals living with the disease.

 5. Universal Hepatitis C Treatment

Classified as a “silent epidemic” by the CDC, hepatitis C has emerged as a major public health issue in the U.S.

With no vaccine for the virus, patients have been limited to medication, but many treatments were accompanied by adverse side effects or only effective for certain genotypes of the disease.

A new, approved fixed-dose combination medication has vastly improved hepatitis C treatment. More than 90 percent effective for hepatitis C genotypes one through six, the therapy represents an effective option for a wider scope of patients.

6. Bubble CPAP for Increased Lung Function in Premature Babies

Underweight and frail, babies born prematurely often require specialized care – including ventilation for those with infant respiratory distress syndrome (IRDS). For IRDS, infants are commonly administered surfactant during mechanical ventilation, a practice that can cause lasting lung injury in preterm infants and contribute to the development of chronic lung disease.

Unlike mechanical ventilation, b-CPAP is a non-invasive ventilation strategy – delivering continuous positive airway pressure to newborns to maintain lung volumes during exhalation. The oscillating, rather than constant pressure, plays a role in its safety and efficacy, minimizing physical trauma and stimulating lung growth when administered over a prolonged period.

7. Increased Access to Telemedicine through Novel Practice and Policy Changes

COVID-19 saw increased adoption of telemedical practices as clinicians needed to conduct patient visits online. An increasingly virtual care model and increased consumer adoption came by way of fundamental shifts in policy at both the government and provider level.

Since March, state and federal regulators have moved quickly to reduce barriers to telehealth, understanding that these new tools can speed access to care while protecting healthcare workers and community members. These measures opened the floodgates for telehealth, allowing for new programs and the expansion of existing networks.

8. Vacuum-Induced Uterine Tamponade Device for Postpartum Hemorrhage

Characterized as excessive bleeding after having a baby, postpartum hemorrhage is a devastating complication of childbirth, affecting from one to five percent of women who give birth. Mothers experiencing postpartum hemorrhage  may require blood transfusions, drugs which may cause dangerous side effects, long uncomfortable procedures, and even emergency hysterectomy with loss of fertility. Non-surgical interventions directed at the site of bleeding has been limited to balloon devices that expand the uterus while compressing the site of bleeding.

But the newest advancement is that of vacuum-induced uterine tamponade – a method that uses negative pressure created inside the uterus to collapse the bleeding cavity causing the muscle to close off the vessels. The vacuum-induced device represents another minimally invasive tool for clinicians as they treat the complication and provides a low-tech solution that is potentially translatable to developing countries with low resource availability.

9. PARP Inhibitors for Prostate Cancer

About one man in nine will be diagnosed with prostate cancer in his lifetime. While there has been progress in the last decade, the disease remains the second-leading cause of cancer death among men in the U.S. PARP inhibitors – pharmacological inhibitors for cancer treatment – block proteins called PARP that help repair damaged tumor DNA in people with BRCA1 and BRCA2 gene mutations.

Though known for their success in women’s cancers, two PARP inhibitors have been demonstrated to delay the progression of prostate cancer in men with refractory cancer and DNA repair pathway mutations. Both were approved for prostate cancer in May 2020.

10. Immunologics for Migraine Prophylaxis

Migraines affect more than 38 million people in the U.S. – an estimated 12 percent of the adult population. For some time, multi-purpose drugs like blood pressure medications, antidepressants, anti-seizure drugs and Botox injections have been used to prevent attacks. However, not developed specifically for migraines, these methods have been met with mixed results.

In 2018, new medications were developed to help head off migraine pain. The class of drugs works by blocking the activity of a molecule called calcitonin gene-related peptide (CGRP), which spikes during a migraine.

Actively prescribed in 2020, this new FDA-approved class of medication is the first to be specifically designed for the preventive treatment of migraine, marking a new era of migraine therapeutics.



2020 12 09

EC announces new Pharmaceutical Strategy for Europe

The strategy outlines actions to strengthen EU supply chains, encourage innovation and ensure medicines are affordable and sustainable.

European union flag (Blue with circle of yellow stars in center) with a white pill bottle spilling tablets over it - idea of EU medicine supply

The European Commission (EC) has today adopted a Pharmaceutical Strategy for Europe to ensure that patients have access to innovative and affordable medicines and to support the competitiveness, innovative capacity and sustainability of the EU’s pharmaceutical industry.

According to the agency, the strategy will allow Europe to cover its pharmaceutical needs, even in times of crisis, through robust supply chains and will be a key component of building a stronger European Health Union. One that is future-proof and crisis-resilient.

The strategy has four main objectives:

Ensuring all patients have access to affordable medicines and addressing unmet medical needs, such as antimicrobial resistance, cancer and rare diseases;

Supporting competition, innovation and sustainability within the EU’s pharmaceutical industry and, by connection, the development of high quality, safe, effective and more environmentally friendly medicines;

Addressing security of supply and enhancing crisis preparedness and responsemechanisms; and

Promoting a high level of quality, efficacy and safety standards.

The EC said that while the strategy is more than a crisis-response instrument, it draws lessons from the initial response to the COVID-19 pandemic to make Europe’s pharmaceutical sector better prepared and more resilient.

The plan also prevents concrete actions to ensure accessibility, availability and affordability of medicines, while also supporting diversified and secure supply chains and promoting environmentally sustainable pharmaceuticals.

The EC said the strategy will also support patient centred innovations and accommodate digital and technological change.

Stella Kyriakides, Commissioner for Health and Food Safety, commented: “Today we launch the work to ensure that safe and effective medicines are accessible and affordable at all times and to all patients across the EU. With our Pharmaceutical Strategy for Europe, we are delivering on our commitment to create a future-proof and patient-centred pharmaceutical environment in which the EU industry can innovate, flourish and continue to be a global leader. It is our long-term vision for open strategic autonomy, and our response to the challenges of today and the vulnerabilities exposed by COVID-19. Today we put in place another pillar of the European Health Union.”

The EC added that implementing this strategy over the next three years will include both legislative and non-legislative actions covering the whole ecosystem of pharmaceuticals and some aspects of medical devices.

Some of the key actions include:

A revision of the basic pharmaceutical legislation to make the framework future-proof and innovation friendly;

A revision of the regulations on medicines for children and rare diseases;

Using dialogue to identify vulnerabilities in the global supply chain of critical medicines and shape policy on strengthening the continuity and security of EU supply;

Cooperation between national authorities on pricing, payment and procurement policies, to improve the affordability and cost-effectiveness of medicines;

Creating a robust digital infrastructure, including a proposal for a European Health Data Space; and

Actions to promote innovative approaches to R&D and public procurement for antimicrobials (and their alternatives) as well as measures to restrict and optimise their use.



2020 10 27

Missed Opportunities – the Importance of Brand in Pharma Marketing

Even within the backdrop of science, with a dominance of logical, left-brain thinkers, still only 5% of the decisions we make are conscious – 95% are unconscious. This is because humans are not rational decision makers. Emotions, metaphors and memories are the tools our brains use to help us make sense and make decisions. 

It’s that concept that the most powerful pharma marketing campaigns tap into. However, this idea is at odds with the well-worn process of pharma marketing, particularly when promoting a new drug. 

First missed opportunity

Pharma launches all tend to follow a similar pattern. It takes years of scientific research, clinical trials and analysis of trial data before a drug is ready to be branded, typically this is several years before launch. Branding involves devising a name and packaging. At this stage, the motivation is usually compliance approvals.

Creative agencies aren’t necessarily brought into this process, in favour of skillsets like graphic designers to work on logos. Yet, I’d argue this is a critical phase – the right, experienced creative minds could help create a brand from the start which will engage emotionally with health care professionals and therefore be more likely to have an impact and remain memorable.

Bearing in mind the prevalence of biosimilars, drugs must now compete with others, and part of that competition is the way they’re communicated. Once the drug – including branding and packaging is approved, making changes becomes harder.

Second missed opportunity

The second opportunity comes after phase three trials, where a sales and marketing launch team are recruited for pre-launch and launch. They will be new to the drug and it’s their job to get it successfully launched. 

There’s always an emphasis on scientists and medical staff, who are an important part of the team, but what’s often missing is the creative brains who understand the healthcare world but also understand creative communications, and how to tap into that all-important emotional part of decision making.

Experts in healthcare, not necessarily just pharma

Of course, any creative thinkers who are brought in have to be experienced in healthcare – they need the knowledge and expertise to understand the drug, the process, compliance rules etc. However, they don’t need to be just pharma or med ed specialists. Broader healthcare agencies with genuine expertise in branding and campaign work have a lot to offer. They could be device marketers who understand how to communicate in the space but have holistic communications expertise and draw on a mix of talents, for example.

Parallels with over the counter medicines

Over the counter medicine communication has needed to be differentiated for a while (think about Nurofen or Calpol being chosen for their brand attributes, rather than their contents). We’re now seeing parallels for communication to doctors – the more compelling a drug’s brand, the more likely it is to be chosen. Whereas trial data will always be central to the messaging, branding and campaign ideas are needed to better engage doctors. No longer is a detailed PowerPoint presentation enough – there needs to be more to help with the decision-making process.

Don’t be too literal

Strong imagery can help and often metaphors are used in communications that work within compliance. However, they shouldn’t be too literal – something being strong doesn’t have to involve weights and something progressing doesn’t have to involve a mountain climber. If a metaphor is eroded down it becomes too literal, and loses its power and differentiation. The truth is, rational is not engaging. A good, experienced agency can allow you to be more creative and impactful within restraints.

 Launch and marketing teams are well stocked for science but less well stocked for art. Yet, it’s the fusion of arts and science that creates the impact these brands really need – actively bringing in the right marketing skills married with healthcare knowledge. 

 A good creative healthcare specialist will offer value at each stage. They bring experience but also diverse, richer thinking – and therefore will help a new pharma brand stand out.


2020.10.12 1

2020 10 12

The Pandemic’s Impact On Pharmacy

The Covid-19 pandemic continues to have a major impact on the pharmaceutical space. The global health crisis has emphasized the role of pharmacists as part of the front-line care team and exacerbated long-standing issues like drug shortages, drug recalls and drug diversion. As pharmacists continue to step up, address these challenges and adjust to the “new normal,” it is important to recognize the tools and technology that can help.

The Evolving Role Of Pharmacists

The pandemic has altered the role of the pharmacist and further emphasized their position as an integral part of a patient’s care team. Gone are the days of pharmacists being perceived as just distributors of medication. As front-line medical workers and physicians remain busy and focused on combating Covid-19, pharmacists continue to take an active part in providing counsel, education and support to patients who have concerns about the virus.

In fact, the U.S. Department of Health and Human Services (HHS) recently permitted pharmacists to administer childhood vaccines to prevent the outbreak of preventable diseases. Pharmacies have also shifted operations to best support patients through means like at-home delivery, ensuring that every patient receives the medication and care they need. The pandemic has revealed the need for a holistic, all-encompassing approach to patient care — one that is not possible without the input and expertise of pharmacists. While their role has only expanded in scope amid the pandemic, pharmacists are still combatting surprisingly quotidian challenges like drug shortages, diversion and recalls at an increased rate.

The Impact On Common Challenges Faced By Pharma

The pharmaceutical industry faces a number of challenges that have been further compounded by the pandemic. For example, the global health crisis has worsened drug shortages, a long-standing obstacle for pharmacists. According to recent data from my company’s Annual Hospital Pharmacy Operations Report, about 60% of pharmacy staff reported dealing with up to 20 medications on shortage at a time, and nearly 30% with more than 20 shortages at a time. Additionally, the American Medical Association shared that “[r]oughly half of all drugs in shortage are injectables, including analgesics, sedatives and paralytics used for intubating critically ill patients.”

Drug recalls are another major issue that has only intensified. According to my company’s annual report above, 79% of surveyed medical professionals reported that each recall can require up to 10 staff hours to sort through, and 35% reported that they are experiencing more than 10 recalls annually. As the industry continues to focus on testing and learning about new treatment options for Covid-19, it can be difficult for organizations to keep up with drug recalls, potentially inadvertently putting dangerous medications in front of patients. Take metformin, for example.

The global health crisis is also shedding light on another major concern — mental health strain on frontline care workers. Medical professionals are under immense amounts of pressure between caring for patients with Covid-19, keeping track of vital medications and maintaining their own health. According to the National Institute on Drug Abuse, “Many clinicians and addiction medicine specialists suggest that stress is the number one cause of relapse to drug abuse.” This means that drug diversion, or theft of controlled substances by a medical professional — an extremely under-reported part of the opioid epidemic — is much more likely to occur during times of high-demand and stress, like the pandemic.

Adjusting To Healthcare’s New Normal

As medical professionals navigate a changed healthcare landscape and address issues further compounded by the pandemic, it’s important for them to understand and embrace the technology available to ease the transition.

For starters, keeping track of medication inventory throughout the supply chain is more important than ever, particularly to address drug recalls and shortages. RFID technology, combined with cloud-based solutions that monitor the chain of custody from manufacturer to patient, hold a lot of promise — particularly for pharmacists.

RFID is a reliable way to track medication from manufacturer through to patient use. It can help pharmacists keep track of drug shortages and recalls by providing reliable, item-level visibility, allowing pharmacists to keep track of drugs that are in danger of shortage or consider alternatives where appropriate. However, according to a press release from DoseID, a consortium of which my company is a part, “It is only with participation across the entire pharmaceutical supply chain — from drug manufacturers, to inlay providers, to automation vendors and hospitals — that RFID unit-level medication tracking can achieve the DoseID goals of interoperability, reliable tag performance and complete and accurate data.” We’re seeing this promise manifest through the formulation of organizations like DoseID, which was created to improve insight into the pharmacy supply chain, ultimately protecting patients and making the lives of pharmacists easier in the process.

AI solutions are also proving to be beneficial when it comes to researching and testing possible drug treatments for Covid-19. In an effort to prevent shortages, researchers have figured out how to use AI technology to create alternative preparations and routes for drugs that are now being used in clinical trials to treat Covid-19. Hopefully, this will make treatments more widely available.

Furthermore, AI solutions that can monitor the prescribing habits of medical professionals can help organizations keep a constant pulse on where medication — especially high-demand controlled substances like propofol and fentanyl — is throughout the hospital and flag any concerning or suspicious behavior, preventing issues like drug diversion. Additionally, item-level inventory management systems ensure proper sanitization occurs if a medication cart or tray enters a room with a Covid-positive patient. Some technology solutions can actually incorporate a sanitation check as part of the standard medication dispatch workflow, ensuring that it remains top of mind for busy medical staff.

There’s no denying that the pandemic has changed the pharmaceutical industry forever. It has expedited and highlighted the need for pharmacists as a part of the patient care team and continues to exacerbate existing issues. While there is still plenty of uncertainty, there is one thing we know for sure: configurable technology is critical to the future of pharmacy.



2020.10.12 02

2020 10 12

The Evolution of Pharma Marketing

Integrating advanced technologies with the current approach to pharma marketing will work best in the evolving new world of patient advocacy.

FREMONT, CA: The availability of life-saving pharmaceutical products by their very nature plays a prominent role in the wellbeing of a society. In fact, the marketing cost in the pharmaceutical sector has increased by nearly 70 per cent in the past 20 years and now totals nearly 30 billion dollars. Only those businesses that embrace the power of digital innovation and a customer-first business model will succeed in building more effective interactions, deeper loyalty, and lasting brand preference. Hence it can be said that the marketing world of pharma will adapt going forward to focus on the user, not the drugs. Here is more to it.

With technological advancement, many existing methods and practices of pharma marketing have been replaced or modified in combination with technologies. Electronic detailing is one of the methods of drug promotion introduced a few years back as technologically developed. In the pharma industry, it has been introduced as a new communication channel for the promotion of drugs among physicians. For e-detailing digital technologies like the internet, video conferencing, and interactive voice response are adapted to communicate with physicians.

The fast-changing market demands more value from pharmaceutical manufacturers than ever before. In this case, value stands for more cost efficiency, proven patient outcomes, and better contribution to the health care experience throughout the value chain. The key will be emerging as a key player in the integrated health management model that combines pharmaceutical marketing into mobile communications, and other online platforms for marketing.

As the result-based approach to health care grows in popularity, now is the time for pharmaceutical marketing agencies to drive value from a new personalized, omnichannel approach to marketing. This means allowing different strategies for marketing directly to customers and in detailing to physicians and payers. Advanced pharma marketers are shifting into precision marketing, which is all about focusing on digital platforms with custom messaging for a segment of consumers who want the information most.

For pharmaceutical firms to continue thriving, they need to engage with patients, who are more focused on holistic health outcomes. This means expanding their products and its capabilities with a focus on continuous patient outcomes, using new methods to drive market-specific drugs, and using the appropriate channels to provide the right information.




2020 09 22

Pharma and the modern patient: creating a real connection

Over the past few years, our digital world has moulded a new kind of patient – engaged and empowered individuals who want to be actively involved in their health journey.

With access to different treatment paths and complementary approaches based on location, physician, insurance, funds and more, therapies are becoming more personalised than ever before. The market is evolving – the patient voice has been amplified, forcing pharma companies to develop new ways to listen and interact, creating new opportunities to understand and prioritise patient needs and preferences.

What Do Patients Really Want?

Today, the expert knowledge that once exclusively belonged to physicians is now easily accessible to patients, thanks to the internet. As a result, patients have become active consumers instead of passive participants in their medical care. Their expectations have risen in conjunction with their increased participation and they want to be personally engaged. Patients want to be treated as people, and in our digital age this is not always easy. Like any other business, healthcare providers and pharmaceutical companies can appear as faceless entities. Pharma can benefit greatly from bridging this gap and creating an approachable brand that patients feel they can engage with.

What Can Pharma Do?

To engage patients, pharma must create trust and opportunities for genuine, two-way interactions. Traditionally, pharma has only interfaced with healthcare professionals and patient advocacy groups about patients’ needs, but for various reasons have spent less effort communicating with individual patients directly about their experiences, needs and wants. The time has come for this to change!

Here are some ways this change can be achieved, keeping current regulations in mind:

* Always be there: Deliver value to patients all the time, even before they use your drug

* Take a holistic approach: Go beyond the medicine and try to understand the ecosystem they are navigating and their challenges. This may especially help when trying to optimise adherence

* Be patient-centric: Focus on the patients’ needs, personalise your value and timing, and focus on how to improve patient quality of life and quality of care

* Provide emotional support: Build a community around a medical condition/medication, encouraging patients to share their experiences with others going through the same

* Research and improve care: Listen, understand and evaluate real- world patient experiences to help shape future decision-making

* Use artificial intelligence (AI): The world is data driven. If you engage patients, you can use advanced tools to discover patterns that let you anticipate patient needs and create an even more personalised experience, providing information and support exactly when it is needed

A Strengthened Connection

Just as Amazon revolutionised the way we consume products, so too digital health is changing the way patients consume medical care. Patients are becoming digital consumers with the ability to manage their own treatments, and the results are significant. Over the next few years, patients will continue to play a crucial role in pharma decision-making – impacting millions of lives and billions of dollars. Making this shift is undoubtedly challenging as it requires shifting mindset and business models. However, the future is undoubtedly patient engagement. Companies who can successfully achieve the above points will have a far greater understanding of patient needs and market demands. Furthermore, they will help patients better appreciate the critical role of pharma in the healthcare continuum. Ultimately, this shift is a win-win for pharma and patients and will improve healthcare for everyone.




2020 07 28

Technologies Shaping The Future Of Pharma

Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. Turning the point-of-care towards patients and empowering them with their health data, this cultural transformation brings about a radical shift in the traditional functioning of the drug industry.

1. Integrating A.I. in drug development slashes time and cost

From finding suitable candidates to animal trials, from unexpected side effects in clinical trials to multiple trial-and-error sequences, drug development is understandably a lengthy and costly process. In fact, estimates put the numbers at about 12 years and $2.9 billion for an experimental drug to advance from a lab to the market. However, developments in the field of artificial intelligence can now help diminish the cost and time traditionally associated with drug development.

To exemplify this possibility, Insilico Medicine, an A.I. pharma startup, identified a potential new drug in only 46 days. Its algorithm achieved this by analysing vast amounts of data which would otherwise take humans years to go through. The drug didn’t result in a commercial one as this achievement was to prove the potential of A.I. in drug development. However, practical examples do exist within the industry.

Partnering with IBM and the University of Toronto in 2015, A. I. startup Atomwise used its algorithm to identify two drugs with significant potential to reduce Ebola infectivity. It accomplished this effort in less than a day. In 2020, the company teamed with researchers to find broad-spectrum treatments for COVID-19 and future coronavirus strains.

Also on the COVID-19 pandemic, the BarabasiLab paired its network medicine toolset with A.I. to find potential treatments. The team managed to obtain a list of such drug candidates in less than 10 days. The latter are undergoing tests on human cell lines in experimental labs. These are only a few examples of drug companies employing A.I.’s benefits in drug development. In fact, there are more than 230 such startups and this number will only keep climbing.


2. With 3D-printing, pharma companies can make personalised medicine a reality

Despite being a relatively new technology adopted in healthcare, 3D-printed drugs show great promise. The first FDA approval of a 3D-printed pill was issued only in 2015, but the technology already paves the way for personalised medicine. This was, in fact, the conclusion of a 2019 research. The researchers involved successfully 3D-printed 6 different drugs into a single, multilayered polypill. With this technique, pills of specific dose tailored to individual patients are made possible.

Medical 3D-printing company FabRx is aggressively working towards this goal. This April, they released M3DIMAKER – the first pharmaceutical 3D printer to manufacture personalised medicines. It allows for the printing of medicines according to the user’s manufacturing needs, which in some cases means one-month’s medication (28 pills) in around 8 minutes!

Traditionally, pills were manufactured in standard doses and had to be manually adjusted, for example, by crushing or splitting them in order to fit the dose for children. This method potentially leads to dosage errors or even improper drug use. With M3DIMAKER, this issue is a thing of the past. The printer allows pharmacists to make pills with the precise dose for individual patients. “I truly believe that we are one step closer to personalised medicine thanks to the M3DIMAKER,” said Dr. Alvaro Goyanes, Director of Development at FabRx.

3. Boosting adherence of chronic care patients with digital pills

Yearly, lack of adherence to one’s medication amounts to 125,000 deaths and around $300 billion in healthcare costs; all of these are in fact preventable. However, adhering to treatment plans with multiple medications is especially challenging for patients suffering from chronic conditions such as schizophrenia or cardiovascular diseases. To remedy this pressing issue, digital pills can boost adherence while preventing deaths.

The FDA first approved of such a digital pill in 2017 produced by Otsuka Pharmaceutical and Proteus for chronic mental disorders. This pill contains an ingestible sensor which is a wearable patch sensor and an app track. This allows physicians to monitor a patient’s compliance to the treatment.

However, Proteus filed for bankruptcy in June 2020. Despite one company’s struggles, the technology it employed isn’t at fault. In fact, an independent study in 2019 showed the improved adherence to treatment by tuberculosis-infected patients using oral pills equipped with Proteus’ system. Their adherence rate was even comparable to in-person medication adherence programs. As such, the technology has the potential to boost adherence and can be further developed by other companies.



2020 07 13en

2020 07 13

Pharma sales to increasingly rely on virtual platforms due to COVID-19

Virtual tools are being increasingly utilised by pharma companies to replace in-person meetings following the outbreak of the COVID-19 pandemic.

According to researchers at GlobalData, virtual platforms will experience an extra boost after already having a transformational impact on the healthcare landscape, due to the impacts of the COVID-19 coronavirus. 

Dr Valentina Gburcik, Senior Director of Cardiovascular and Metabolic Diseases, Gender Health and Digital at GlobalData, commented:

“The shift from in-person to digital is seen in advertising, medical conferences and sales rep meetings with physicians. Virtual health tools are already there enabling companies to have broader engagement with patients and physicians throughout various phases of the patient journey. Sales forces from pharma companies are now using this technology even more to interact virtually with physicians – particularly during the COVID-19 outbreak.”

The COVID-19 pandemic has seen cancellations of clinical events and conferences, as well as a surge of virtual meetings while all face-to-face contacts halt, highlight the researchers. 

Gburcik added: “In-person meetings have their own advantages such as people being able to express themselves by using body language and facial expressions that can better convey a message and create a deeper bond with a customer.

The lack of a physical component in human interaction may lead to a weaker influence of reps over respective physicians and therefore reduced drug sales. Nevertheless, the ever-increasing internet speed, with 5G on our doorstep and evolving video conferencing software such as WebEx, Zoom and Skype for Business, will somewhat alleviate these problems.”

However, the researchers emphasise that it remains to be seen whether the current conditions will push humanity further into virtual space with no return to the circumstances seen before the COVID-19 pandemic. 

Gburcik concluded: “The pharma sales forces and physicians may get used to the new reality and thus the use of the virtual meetings and tools may get boosted far beyond the pandemic.”



2020 01 02

Key trends studied for diabetes drug development in 2020

Functional links between metabolic, cardiovascular and renal diseases, as well as a focus on digital and a personalised approach will shape diabetes drug development in 2020, says new analysis.

Valentina Gburcik, PhD, Senior Director of Cardiovascular and Metabolic Disorders and researchers from GlobalData have looked at the key trends that will shape the metabolic disorders pharmaceutical space in 2020, focusing on diabetes.

Gburcik says that the diabetes market has long been a lucrative space for drug developers. According to a GlobalData study, 165 million people were diagnosed with type 2 diabetes globally in 2018, a number that is going to increase to 212 million by 2028.

“It comes as no surprise that many major pharmaceutical companies have been investing in this area,” Gburcik said, “leading to an enormous number of marketed branded therapies, as well as a rich pipeline, which is predominantly filled with ‘me-too’ therapies entering a very saturated market.”

According to the researchers, a growing body of scientific evidence is showing interconnectedness between metabolic disorders and cardiovascular and renal diseases and an increasing number of scientists and drug developers are now focusing on understanding the functional links between these diseases to jointly address cardio-renal-metabolic risks, which should eventually lead to better and more holistic treatments.

Gburcik further continued that digital transformation in healthcare, including the use of artificial intelligence (AI) and big data, will be a game-changer to diabetes prevention and management.

“These technologies have the potential to revolutionise the treatment of diabetes by employing continuous remote monitoring of patients’ symptoms, physiological data and environmental factors through the use of wearable tech, sensors and smartphone technologies,” Gburcik said.

Patient centricity and personalised medicine are another rising theme in healthcare, Gburcik said. “Oncology is currently the most advanced field in terms of personalised molecular diagnosis and treatments tailored based on genetics. However, diabetes research is experiencing rapid progress too,” Gburcik explained.

“Although the studies so far have not shed enough light on the genetic contribution to the phenotype of heterogeneous metabolic diseases such as diabetes, big data that is currently being accumulated through the use of digital technology will soon lead to better characterisation of clusters, which may define specific subtypes of the disease, leading to more tailored treatments and better outcomes.”



2020 01 02en

2019 12 31

Packaging security trends in the pharmaceutical industry

Drug safety is a huge concern for big pharma and tampering and counterfeiting in the market is dangerous for both consumers and brands. In this article, Prakash Shetty shares the latest innovations in packaging design and highlights how tamper proofing and developments in technology can protect all concerned.

THE $20 BILLION pharmaceutical packaging industry is the frontrunner in deploying technology for advanced security through packaging. The rise of e-commerce and efficient logistics have made sophisticated drugs accessible worldwide, irrespective of their manufacturing locations. However, this presents a challenge to protect products throughout their lifecycle and against counterfeiting. Pharmaceutical packaging innovations are important not only for the effectiveness of drugs, but also to ensure authenticity, traceability, product protection and patients’ comfort.

Product security

Pharmaceutical products require responsible packaging, especially for life-saving drugs, medical devices and nutraceuticals. The possible threats to these products include misuse and counterfeiting.

The World Health Organization (WHO) reports that about 10 percent of drugs are counterfeited globally. While counterfeiting is a result of human antisocial practices, tampering can occur due to inefficient handling or storage. However, technology and digitilisation can prevent counterfeiting, as well as tampering, to a great extent.

Pharmaceutical packaging – security through technology

Technology can help identify unauthorised access by making tampering evident and also creating a barrier to it. Tamper-proofing solutions ensure product safety during storage and transit. Tamper-resistant packaging relies on two principles: the requirement for multiple layers of protection and making tampering evident in case of unauthorised access or when the package integrity is compromised. Tamper proofing is challenging, as the package requires protection from external intervention. One strategy for tamper proofing that is popular in the pharmaceutical industry involves the following five layers of protection:

  1. Primary closure: This involves securing the lid of the container such that any adjustments made after dispatch are recognizable.

  2. Sealing: The process of making the primary closure permanent against transit pressure

  3. Isolating: Shrink wraps are used to safeguard the sealed container from moisture and other shipments

  4. Identification: Unique identification numbers prevent replication. It also makes the product identifiable in the supply chain.

  5. Secondary packaging: The outer shipping containers that are designed in accordance with the shippers’ guidelines.

Tamper evidence

Tampering can be made evident through overt security features. Overt technology involves authentication through visual inspection without any expert knowledge. Hologram, colour shift inks and tear tapes are scalable and cost-effective systems for tamper evidence. Consumers can refuse to accept the package or report it if they spot damage.

Holograms: Brands usually use hologram techniques on their logo to indicate authenticity. Wear and tear on the hologram indicates rough handling and/or inappropriate storage.

Colour shift inks: Colour shift inks may appear as two or more distinct colours when shifted to different angles and give an illusional 3D effect.

Tear tapes: These are single-use polypropylene tapes. Consumers can identify tampering if the package lacks sealing tape or the tape is broken. Tear tapes are impossible to remove without destroying, hence making unauthorised access evident.

Preventing counterfeiting

Tamper-proofing technology combined with covert security features can help in preventing counterfeiting. Covert technology includes infrared (IR) and ultraviolet (UV) pigments, microtext and microscopic tagging, which are invisible through naked eyes. These are difficult to detect and replicate without specialist detection equipment. Security graphics and digital watermarks are the other techniques widely used in pharmaceutical packaging to confront counterfeiting.

  • Security graphics: Design elements like line modulation and line embossing can produce a fine line colour printing similar to currency printing. Furthermore, microtext and latent images can make replication detectable.

  • Digital watermarks: Digital watermarking or encoding involves invisible markings within graphics. Special software and readers are available to verify these markers.

Security through digitilisation

Digitilisation refers to the process of converting information into computer-readable format, which is easy to access irrespective of geographical location. The pharmaceutical packaging industry is deploying digital technology to combat counterfeiting and introduce efficient supply chain tracking.

Anti-counterfeiting apps

By simply scanning the medicine, anti-counterfeiting apps can tell the consumer whether the drug is fake or authentic. For example, the Drugsafe app, winner of the Big Data award at the 2018 Microsoft Imagine Cup, uses optical character recognition (OCR) to check the medicine’s authenticity in accordance with the Azure Cosmos database.

Digital mass serialisation

Counterfeiting in the pharmaceutical market is dangerous for consumers and brands. While consumers may become victims of poor medicines, brands can lose their credibility. Digital packaging solutions are a saviour, especially in supply chain management. Digital mass serialisation is one of the most common and scalable techniques employed; involving generation of a sequence of pseudo code that enters the consumers’ database for verification at later stages.

Security through product design

Ensuring safety for consumers is another important aspect of pharmaceutical packaging. Sophisticated drugs need careful handling and include age restrictions. Patients can become the victim of taking expired drugs, or children might access medicines that are not meant for them. The following packaging solutions are solving these consumer-centric challenges through design:

  • Expiry date validation – “A picture speaks a thousand words and a QR code encodes a maximum of 4,296 alphanumeric characters.” A QR code is capable of coding the dose regimen for medicine along with its manufacturing and expiry date. Post consumption, the consumer can rescan the pack, enabling the app to update the regimen and send notifications accordingly.

  • Childproofing and senior-friendly packaging – Uflex introduced an innovative packaging known as Child Resistant and Senior Friendly (CRSF) foils. These are available in two variants: push-through and peel-push, based on their operating mechanism. While it requires some amount of pressure for a child to open it, the procedure is easy for a senior citizen. This prevents unintentional handling damage to conventional blister foils.

  • Timely drug dosage – Taking the right medicine in the right dosage is essential. Pill Pack, an Amazon company, took the initiative of coordinating with the patients’ drugs requirement and automatically shipping them refills as required.

Closing note

Security in pharmaceutical packaging is essential for both consumers’ safety and maintaining a brand’s integrity. Pharma is a sophisticated sector and its investment in secure packaging is essential. With innovations, technology and consumer acceptance, the serious problems of counterfeiting and tampering can be conquered.



2019 05 31

Algae could prevent limb amputation


A new algae-based treatment could reduce the need for amputation in people with critical limb ischaemia, according to new research funded by the British Heart Foundation, published today in the journal npj Regenerative Medicine. Researchers at St Thomas' Hospital and King's College London have made small capsules from brown algae which hold macrophages, a type of white blood cell. Tests in mice have shown that these algae capsules may be able to increase blood flow in the limbs where tissue has been damaged. The researchers now hope to progress this research into human clinical trials to help the people visiting hospital with critical limb ischaemia (CLI). It is estimated that there are up to 60,000 new cases of CLI per year in the UK.

Scientists have been experimenting with cells as a treatment to grow arteries in the leg for years, however, these treatments have not been effective in humans. A big challenge is that many of the cells injected into the injured area die, move away to surrounding areas, or are detected as 'foreign' by the immune system and rejected.

In this study, surgeon Professor Bijan Modarai and his team of scientists delivered the new algae-based capsules containing macrophages to areas of injured muscle tissue in the back legs of mice. Alginate from the cell walls of brown algae, which is mainly found in cold waters in the Northern Hemisphere, was used to form the capsules. They found that these macrophages successfully remained in the injured area, new blood vessels formed, and as a result more blood reached the damaged area.

CLI is a serious condition which occurs when the arteries in the limbs become blocked as a result of a build-up of fatty deposits, reducing blood flow to the hands and feet. Smoking, diabetes, obesity and high blood pressure can all lead to CLI. If blood flow is not restored, up to 50 per cent of people with CLI will either die or need amputation within one year.

Currently, to treat CLI and restore blood flow in the limbs, the blocked section of the artery has to be either bypassed during surgery or widened using a small piece of expandable mesh called a stent. However, in up to a third of patients, these methods will eventually fail or are not possible to begin with and amputation is the only option.

Professor Bijan Modarai therefore hopes that this new way of delivering cells could be the key to creating an effective treatment for people suffering with CLI.

Professor Bijan Modarai, Professor of Vascular Surgery and BHF Senior Fellow at King's College London/St Thomas' Hospital, said:

"We hope that this new method of cell therapy will greatly reduce the need for limb amputations in those people whose CLI is untreatable, and would otherwise have no other option.

"The beauty of this new algae-based treatment is that it harnesses the potential of natural materials. Not only does this make it a very attractive solution, but we know we can use it to safely treat people with CLI."

Professor Metin Avkiran, Associate Medical Director at the British Heart Foundation which funded the research said:

"You might associate algae with your garden pond, but our researchers are proving these diverse organisms could hold the key to a new treatment for one of the leading causes of limb amputation - CLI.

"Losing a limb is an all too devastating reality for many patients with CLI. The condition is caused by blockages in arteries that supply blood to the legs and feet, and is triggered by the same process that blocks coronary arteries when someone has a heart attack.

"This research brings us a step closer to finding treatments for the thousands of people affected by this disabling condition in the UK."




2019 02 15

New pill can deliver insulin


An MIT-led research team has developed a drug capsule that could be used to deliver oral doses of insulin, potentially replacing the injections that people with type 2 diabetes have to give themselves every day. About the size of a blueberry, the capsule contains a small needle made of compressed insulin, which is injected after the capsule reaches the stomach. In tests in animals, the researchers showed that they could deliver enough insulin to lower blood sugar to levels comparable to those produced by injections given through skin. They also demonstrated that the device can be adapted to deliver other protein drugs.

"We are really hopeful that this new type of capsule could someday help diabetic patients and perhaps anyone who requires therapies that can now only be given by injection or infusion," says Robert Langer, the David H. Koch Institute Professor, a member of MIT's Koch Institute for Integrative Cancer Research, and one of the senior authors of the study.

Giovanni Traverso, an assistant professor at Brigham and Women's Hospital, Harvard Medical School, and a visiting scientist in MIT's Department of Mechanical Engineering, where he is starting as a faculty member in 2019, is also a senior author of the study. The first author of the paper, which appears in the February 8 issue of Science, is MIT graduate student Alex Abramson. The research team also includes scientists from the pharmaceutical company Novo Nordisk.



Several years ago, Traverso, Langer, and their colleagues developed a pill coated with many tiny needles that could be used to inject drugs into the lining of the stomach or the small intestine. For the new capsule, the researchers changed the design to have just one needle, allowing them to avoid injecting drugs into the interior of the stomach, where they would be broken down by stomach acids before having any effect.

The tip of the needle is made of nearly 100 percent compressed, freeze-dried insulin, using the same process used to form tablets of medicine. The shaft of the needle, which does not enter the stomach wall, is made from another biodegradable material.

Within the capsule, the needle is attached to a compressed spring that is held in place by a disk made of sugar. When the capsule is swallowed, water in the stomach dissolves the sugar disk, releasing the spring and injecting the needle into the stomach wall.

The stomach wall has no pain receptors, so the researchers believe that patients would not be able to feel the injection. To ensure that the drug is injected into the stomach wall, the researchers designed their system so that no matter how the capsule lands in the stomach, it can orient itself so the needle is in contact with the lining of the stomach.

"As soon as you take it, you want the system to self-right so that you can ensure contact with the tissue," Traverso says.

The researchers drew their inspiration for the self-orientation feature from a tortoise known as the leopard tortoise. This tortoise, which is found in Africa, has a shell with a high, steep dome, allowing it to right itself if it rolls onto its back. The researchers used computer modeling to come up with a variant of this shape for their capsule, which allows it to reorient itself even in the dynamic environment of the stomach.

"What's important is that we have the needle in contact with the tissue when it is injected," Abramson says. "Also, if a person were to move around or the stomach were to growl, the device would not move from its preferred orientation."

Once the tip of the needle is injected into the stomach wall, the insulin dissolves at a rate that can be controlled by the researchers as the capsule is prepared. In this study, it took about an hour for all of the insulin to be fully released into the bloodstream.


Easier for patients

In tests in pigs, the researchers showed that they could successfully deliver up to 300 micrograms of insulin. More recently, they have been able to increase the dose to 5 milligrams, which is comparable to the amount that a patient with type 2 diabetes would need to inject.

After the capsule releases its contents, it can pass harmlessly through the digestive system. The researchers found no adverse effects from the capsule, which is made from biodegradable polymer and stainless steel components.

The MIT team is now continuing to work with Novo Nordisk to further develop the technology and optimize the manufacturing process for the capsules. They believe this type of drug delivery could be useful for any protein drug that normally has to be injected, such as immunosuppressants used to treat rheumatoid arthritis or inflammatory bowel disease. It may also work for nucleic acids such as DNA and RNA.

"Our motivation is to make it easier for patients to take medication, particularly medications that require an injection," Traverso says. "The classic one is insulin, but there are many others."




2018 03 28

Medical expansion has improved health - with one exception


While Americans debate the rising cost of health care, a new study of 30 countries over 27 years found that medical expansion has improved overall health - with one major exception. Researchers found that increased spending on health care and increases in specialized care were both associated with longer life expectancy and less mortality in the countries studied. But pharmaceutical industry expansion was linked to negative health effects.

"This study isn't the first to suggest prescription drugs can pose a health risk. But it is the first to find that the growth of the pharmaceutical industry itself may be associated with worse rather than better health," said Hui Zheng, lead author of the study and associate professor of sociology at The Ohio State University.

"The findings were surprising to us."

Zheng conducted the research with Linda George, professor of sociology at Duke University. Their study is published in the March 2018 issue of the Journal of Health and Social Behavior.

The medical industry has undergone a massive expansion all over the Western world since the mid-20th century, Zheng said. In the United States, health care expenditures as a percentage of the gross domestic product increased from 5.1 percent in 1960 to 17.1 percent in 2014.

But it has been unclear whether this expansion has benefited overall public health.

To help answer this question, the researchers used data from 30 countries, including the United States, that are members of the Organisation for Economic Co-operation and Development. This includes most of the world's affluent democracies.

Zheng and George looked at how different types of medical expansion were related to population health between 1981 and 2007. Specifically, they linked expansion to life expectancy at birth; men's and women's life expectancy at age 65; and all-cause mortality rate.

They controlled for a variety of social, economic and demographic variables that also might account for relationships between medical expansion and health.

Medical investment, pharmaceutical expansion and medical specialization increased over time for virtually all 30 countries, although the amount of increase varied substantially, Zheng said.

The United States had the largest increase in medical investment and a steep increase in pharmaceutical expansion, but one of the flattest trajectories over the 29 years in the increase of medical specialization.

All three types of medical expansion were associated with two or more indicators of population health, results showed.

Increased medical investment and increased medical specialization were related to growth in all three life-expectancy measures and a decrease in overall mortality.

Two measures of expansion in the pharmaceutical industry - increased sales and more money spent on research and development - were linked to lower life expectancy among women aged 65 and older, and with increased mortality rates. The pharmaceutical measures were not associated with the other health outcomes studied.

The researchers ran tests to confirm that it wasn't the other way around - that lower life expectancy and increased mortality were causing an expansion of the pharmaceutical industry. But that wasn't the case.

That wasn't the only negative finding about the growing drug industry.

"We found that as the pharmaceutical industry expands, there is a decrease in the beneficial impact of medical specialization on population health," Zheng said.

This study can't say why expansion in the pharmaceutical industry is leading to negative population health effects, Zheng said.

"It could be due to toxic side effects of drugs, doctors' prescribing practices, patients' misuse of prescription drugs, reasons related to pharmaceutical industry's marketing strategies or some combination of these factors," he said.

He said they plan on studying this issue further.




2017 08 24

A startling new cost estimate for new medicines is met with skepticism


In the pharmaceuticals business there are few issues more loaded than the cost of developing a new drug. For a number of years estimates from industry groups on either side of the Atlantic have put it at $1.2 billion-1.8 billion. A new study by the Centre for the Study of Drug Development at Tufts University in Massachusetts reckons the average cost for drugs developed between 1995 and 2007 was $2.6 billion. Among those rejecting this new figure as highly misleading are Médecins Sans Frontières, a charity, and the Union for Affordable Cancer Treatment, a patients’ group.

The main point of controversy over such estimates is that they roll in the costs of those drugs that failed to win approval and, for good measure, the cost of capital required for the R&D. Tufts’s estimate includes $1.2 billion for the return on capital forgone while a drug is in development, on the assumption it would have otherwise earned a generous 10.5% a year. The remaining $1.4 billion is the average R&D cost of a random selection of drugs, multiplied by risk factors that account for the chances of failure at each stage.

Successful drugs cost far less than even the lower, $1.4 billion figure. But the road to approvals is littered with casualties such as the $800m that Pfizer blew on torcetrapib, a potential treatment for high cholesterol, before giving up in 2006. Jeff Williams, the boss of Clinipace, a contract-research organisation, has said that the small to medium-sized drugs firms his company works for manage to get their candidate drugs through development for less than $500m.

Another criticism of Tufts’s work is that it is based on secret data provided by a self-selected group of drug companies. The Tufts study group gets much of its funding from the industry; it says the group’s members are independent academics. Another criticism is that although such estimates embrace all the risks of developing drugs, they say little of the rewards.

The industry inevitably quotes such figures whenever it is suffering criticism for the high price of patented drugs. James Love, the head of Knowledge Ecology International, a group that studies and comments on issues of social justice, says drugs giants have used these big estimates of average costs to try to talk developing countries like India out of breaking the patents on specific medicines that, in practice, cost a lot less to develop.

Joseph DiMasi, director of economic analysis at the Tufts centre, says the most useful aspect of the $2.6 billion figure in his study is that it is comparable with previous figures. In 2003 his centre put the cost of drug development at $802m. This implies that in real terms costs have risen by 145%. Mr DiMasi says the increase has been caused by larger and more complex trials, a greater focus on chronic and degenerative diseases, and higher failure rates.

However, the life-saving cancer drugs that feature in many of the most emotional disputes over pricing are far from typical. Regulators often pass them after far smaller clinical trials than for other, less urgent medicines, thereby greatly reducing the most costly element of their development. Such drugs are also likely to qualify for “orphan drug” tax credits—an issue the Tufts study does not consider. It may be that the average is being inflated by other types of new drug, such as psychotropics, which may be only a bit more effective than existing ones but require big, expensive trials to gain approval.




2017 08 09

Drug costs vary by more than 600% in study of 10 high-income countries


In a study of 10 high-income countries with universal health care, costs for prescription drugs in 6 of the largest categories of primary care medicines varied by more than 600%, according to research published in CMAJ (Canadian Medical Association Journal). All countries except Canada offered universal coverage of outpatient prescription drugs.

The study looked at data on the volume and daily cost of primary care prescriptions in 10 high-income countries with universal health care: Australia, Canada, France, Germany, the Netherlands, New Zealand, Norway, Sweden, Switzerland and the United Kingdom. Because of the high cost of pharmaceutical drugs and the lack of universal health care, the United States was not included.

Researchers focused on 6 categories of widely used primary care drugs usually purchased at retail pharmacies rather than hospital pharmacies. These included hypertension treatments, pain medications (nonsteroidal anti-inflammatory drugs as well as opioids), cholesterol-lowering drugs, noninsulin diabetes treatments, gastrointestinal medications and antidepressants. They measured frequency of use of the medications by average number of days of therapy purchased per capita.

Medications for treating high blood pressure accounted for the largest number of days of therapy in all countries.

In the 5 countries with universal, single-payer coverage of prescription medications, the average per-person cost was $77. Average costs were $99 in the 4 countries with universal social insurance for prescription drugs and $158 in Canada, which has a mixed system of private and public financing. Higher costs of drugs and the mix of therapies chosen accounted for most of the cost differences between countries.

"The volume of therapy purchased in Canada was about the same as that in the comparator countries; however, Canadians spent an estimated $2.3 billion more than they would have in 2015 if these primary care treatments had had the same average cost per day in Canada as in the 9 comparator countries combined," writes Dr. Steven Morgan, School of Population and Public Health, University of British Columbia, with coauthors.

"Average expenditures are lower among single-payer financing systems, which appear to promote lower prices and selection of lower-cost treatment options within therapeutic categories," the study authors conclude.

In a related commentary, Dr. Joel Lexchin, York University, Toronto, Ontario, writes "Canada is not doing well when it comes to ensuring that its population has access to prescription medications; we can and must get to a better place."

He says that we need universal pharmacare to reduce drug prices so that Canadians are not deterred from taking their medications.




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